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Tesla Motors

ABA11 Winner / How to Enter

Company: Tesla Motors, Palo Alto, CA
Company Description: Palo Alto, Calif.-based Tesla designs and manufactures electric vehicles and EV powertrain components. Tesla has delivered more than 1,300 Roadsters to customers in North America, Europe and Asia. The Tesla Roadster accelerates faster than most sports cars yet produces no emissions.
Nomination Category: Website Awards & Blog Categories
Nomination Sub Category: Automotive & Transport Equipment

Nomination Title:

    When was this site or blog first published?

        The Tesla Motors website redesign was released on July 1, 2010.

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., []:

        The overarching objective of is to deliver information about the
company, its cars, and its technology to a variety of audiences in a manner that
is engaging and informative. The website redesign was released immediately
following Tesla’s successful initial public offering on June 29, 2010. Tesla
seeks to challenge auto industry status quo with it’s game-changing electric
vehicle technology and upend the sentiment that EVs are synonymous with
sacrifice; its website is an extension of this mission. Built by a small team on
an opensource platform, the website demonstrates Tesla’s start-up approach.
Link: .


    List the appropriate creative and production credits for this entry:

        Odopod collaborated on the Visual Design of the website. All content by Tesla
Motors, Inc.