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Company: TechSmith Corporation
Company Description: TechSmith is the world’s leading provider of screen capture and recording software for individual and professional use. People everywhere use our products to capture content from their screens in ways that help them communicate more clearly, create engaging presentations for diverse audiences, and analyze product usability and customer experience.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: New Product or Service of the Year - Computer Software - New Version

Nomination Title: TechSmith Corporation's SnagIt 9.0

Tell the story about this nominated product or service (up to 500 words). Describe its function, features, benefits, and sales to date. You may include hyperlinks to product photos and data sheets. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, []:

With over 7 million users worldwide, SnagIt is the industry leader in screen
capture software. SnagIt is a visual communications tool that simplifies taking
a picture of what you see on your computer screen, editing it, and sharing it.
Whether you are capturing an image for software training or technical support,
or visually communicating what you’re seeing during your travels on the World
Wide Web for a blog or presentation, SnagIt makes capturing, editing and sharing
screen text, images, and even video easy.

SnagIt was first introduced by TechSmith in 1991. SnagIt 9.0 represented a major
overhaul of a software product that users, including software designers and IT,
educators, designers, law enforcement, professional communicators, and many
others, consider a vital tool in their communications tool boxes.  Major changes
in the product were implemented to add richer image editing capability and to
make the workflow easier and more intuitive

Significant changes were made to the user interface, introducing a ribbon
design that brought many functions that were previously more difficult to find
to the surface so they could be used with one click of the mouse. Prior to the
redesign, users were utilizing only about 2 percent of the software’s features.
The goal of the new menu format was the make it more intuitive for users to find
the things they need to create the best images possible.

Probably the most significant change was to the way the software handles
multiple capture projects. Prior to SnagIt 9.0, users could only work on one
project at a time in the program. SnagIt 9.0 made it possible to capture and
edit multiple projects at once. Additionally, users no longer have to recapture
images they didn’t edit perfectly the first time around. SnagIt 9.0 introduced
an Open Captures Tray in the product, which is a ribbon along the screen bottom,
that allows you to  jump from one open image to another and to interact with
images at any time for editing, saving in a new file-type, and exporting.

SnagIt 9.0 was launched on June 10, 2008. Since its release it has generated
over $9 million in sales.

List hyperlinks to any online news stories, press releases, product reviews, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, []:

Company news release: Review:

CNET/ Review:;relnews
PC World Review:
PC Advisor Review:
Top Ten Reviews Review:
Internet Biz Marketing Review:
North Review:
Computer Power User Editorial:

Provide a brief (up to 100 words) biography about the leader(s) of the team that developed this nominated product or service:

Bill Hamilton, president and co-founder of TechSmith Corporation, has been
immersed in the technology industry for more than 30 years. Since 1987, Bill has
grown TechSmith from a consulting company that designed custom software into the
world’s leading provider of screen capture and recording technologies for
consumers and corporate users.

Tony Dunckel is the product manager for SnagIt. Under Tony’s leadership, SnagIt
has won five awards from PC Magazine and has maintained its position as the most
highly acclaimed and best-selling screen-capture tool on the market.