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Company: Sapien LLC, Morristown, NJ
Company Description: Founded in 2005, Sapien is one of the most innovative providers of on-demand HRMS/ HCM software resources, and HR Augmentation (HRA) services, and is the emerging leader in global HR solutions. Built on the SaaS platform, Sapien combines comprehensive HR management/planning functionality with the latest Internet and workflow technologies to transform the way companies manage their HR functions.
Nomination Category: Web Site & Blog Categories
Nomination Sub Category: Business Services

Nomination Title: A New Face for a Global Leader

When was this site or blog first published?

December 2008

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., []:

As Sapien embarked on its first marketing program, the website needed to serve
as a tool in centralizing the Sapien message and connecting with both clients
and prospects. Dynamic, evolving and distinctive, the site needed to reflect
the character of the company and the innovativeness of its product.

The final product surpassed its objectives, and now serves as a place for
corporate videos, client/customer quotes, downloadable brochures, etc. 
Importantly, it provides enough information to attract and engage, while
still requiring prospects to contact us to learn more.

List the appropriate creative and production credits for this entry:

Marketing:  The Gertler Group, Inc.
Direction:  Payam Fallah, Sapien LLC
Design:     Richard Voehl (The Gertler Group, Inc.); Steve Moch (Sapien)
Programming:Steve Moch (Sapien)