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salesforce.com

ABA10 WinnerCompany: salesforce.com, San Francisco, CA
Entry Submitted By: OutCast Communications
Company Description: salesforce.com is the leading enterprise cloud computing company. Founded in 1999 by Marc Benioff, salesforce.com became the first $1 billion revenue cloud computing company in 2009, and has been called the fastest growing enterprise software company in the world by Barron’s.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Corporate Social Responsibility Program of the Year - More Than 2,500 Employees

Nomination Title: Salesforce Foundation

1. Tell the story about what this nominated company achieved since January 1 2009 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

Salesforce.com CEO Marc Benioff established the Salesforce.com Foundation to
ensure that community service is a central part of the company’s corporate
culture. Created less than a year after founding the company, Salesforce.com
Foundation was founded to affect positive change for social wellbeing and ensure
that community service was a central part of the corporate culture. Benioff
believed that creating a sustainable philanthropy model didn’t just require
monetary commitments, but rather the culmination of all that a company has to
offer – notably employees’ time and expertise. To formalize this unique
approach, Benioff pioneered the 1/1/1 Model. The distinctive model called for
salesforce.com to set aside 1% of employees’ time, 1% of equity, and 1% of
product for nonprofits. By implementing the 1/1/1 Model, Benioff has ensured
that salesforce.com’s philanthropic programs remain a focus irrespective of
market pressures by decoupling its resources from the company’s performance.

As part of the 1% of employee time, salesforce.com gives employees six paid days
per year to volunteer for organizations of their choice, and organizes team
volunteering events to help employees connect with their communities. The key to
the program’s success is that employees are encouraged to spend their volunteer
time in a way that inspires and fulfills them. And because salesforce.com’s
corporate philanthropy vision comes directly from the top, not only is
commitment to giving written into the company’s overall development plan, all
salesforce.com senior executives include volunteer programs in their
departments’ development plans by choice.

To realize the 1% of product, salesforce.com donates its products to more than
8,500 nonprofits in 70 countries to operate more efficiently. Nonprofit
recipients like American Red Cross, VolunteerMatch, American Council on
Renewable Energy, and Fair Trade, now use donated salesforce.com products to
improve their operations.

When the company went public in 2004, 1% of its equity was set aside for the
Salesforce.com Foundation. Thanks to the initial investment, the Foundation has
been able to award more than $20 million in grants to nonprofits within the
community. Funds are dispersed via several distinct grants, including matching
gifts for employee donations, employee championed projects, and funding for
technology projects focused on youth development.

Even as the company has grown to nearly 4,000 employees, salesforce.com hasn’t
lost excitement or determination to affect change for positive social wellbeing.
Today, the model has taken hold around the world. In fact, every new employee at
salesforce.com, irrespective of role or location, attends a new hire orientation
in San Francisco during which they participate in a half-day volunteer activity
in the local community. This positive work environment is a key factor in
salesforce.com’s 43rd ranking on FORTUNE Magazine’s “100 Best Places to Work
For” list. Also, Ethisphere Institute recognized salesforce.com as one of the
World’s Most Ethical Companies for 2010 for the fourth consecutive year this
past March. In addition, Forbes named salesforce.com as one of the 100 most
trustworthy companies for 2010.

To date, salesforce.com employees have contributed more than 192,000 hours of
volunteer service, more than 8,500 nonprofits run their operations with donated
salesforce.com products, and more than $20 million in grants awarded to
nonprofits since the Salesforce.com Foundation was created.

In addition to the significant contributions of our employees, we are also
extremely proud that we can leverage our growing community of partners and
customers to join in our efforts to deliver technology and expertise to
organizations through the Power of Us partner program. More than 100 companies
have joined the program and now offer discounts on hundreds of business
applications and service offerings to nonprofits, and still others joined the
Power of Us program by adopting the 1/1/1 Model in order to drive positive
change in communities around the world. Ultimately, the goal is for every
emerging company in the US to adopt the 1/1/1 Model and make a real impact on
their communities.

2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

Fortune 100 Best Places to Work:
http://money.cnn.com/magazines/fortune/bestcompanies/2009/snapshots/55.html

Fortune http://tech.fortune.cnn.com/2009/10/12/inside-marc-benioffs-brain/

Haiti Matching Campaign final blog post (there are 2 others if you need):
http://sites.force.com/blogs/ideaView?c=09a30000000D9xo&id=087300000007FF5AAM

Named one of “World’s Most Ethical Companies” in 2010 for the Fourth Consecutive
Year:
http://www.salesforce.com/company/news-press/press-releases/2010/03/100329.jsp

Haiti Matching Campaign
http://sites.force.com/blogs/ideaView?c=09a30000000D9xo&id=087300000007FF5AAM

Website: http://www.salesforcefoundation.org/front_page

3. Provide a brief (up to 100 words) biography about the leader of this nominated company:

Before founding the Salesforce.com Foundation, Suzanne DiBianca was a principal
at CSC Consulting Group in the Strategic Services Division, where she worked
with Fortune 500 companies to improve organizational performance and enhance
leadership capabilities. Prior to CSC Consulting, she served as the program and
marketing director for Partners for Democratic Change, a non-profit organization
that provides skills for effective conflict management and alternative dispute
resolution to NGOs and government officials abroad.

DiBianca currently sits on a number of boards and advisory councils in the
community, including the World Affairs Council's Global Philanthropy Forum, the
Entrepreneurs Foundation, the Business Advisory Council to SFUSD and Goodwill
Industries.