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ABA10 WinnerCompany:, San Francisco, CA
Entry Submitted By: OutCast Communications
Company Description: is the leading enterprise cloud computing company. Founded in 1999 by Marc Benioff, became the first $1 billion revenue cloud computing company in 2009, and has been called the fastest growing enterprise software company in the world by Barron’s.
Nomination Category: Company / Organization Categories / Innovation Awards
Nomination Sub Category: Most Innovative Company of the Year - More Than 2,500 Employees

Nomination Title:

1. Tell the story about what this nominated company achieved since January 1 2009 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

The past year has proven an exciting one for as the company
continues to redefine the enterprise software industry with cloud computing. In
2009, celebrated its 10th anniversary and continued to validate
its “No Software” mantra by now helping more than 72,500 enterprises achieve
success with cloud computing. The cloud revolution transformed an industry once
tarnished with high implementation costs, difficult implementations, low
customer satisfaction and adoption rates. In contrast,’s more
than two million users today are wowed by how easy and cost effective
cloud-based solutions are to deploy and use. This past year
unveiled yet another breakthrough technology, Salesforce Chatter, which will
liberate companies from the shackles of enterprise collaboration software,
ushering in the next paradigm for enterprise cloud computing, Cloud 2. is leading the Cloud 2 shift, which is inherently social,
collaborative and delivers real-time access to data and information across new
mobile devices. With Cloud 2, enterprises can accelerate their innovation and
growth - further distancing themselves from old collaboration systems huge
costs, complex implementations, low customer satisfaction and abysmal adoption

Chatter is the first social enterprise collaboration solution with profiles,
real-time feeds and status updates for not only people, but apps and data.’s customers will be able to realize tremendous success and grow
their business with Sales Cloud 2 and Service Cloud 2 which will be social and
collaborative. Sales reps and customer service agents can now stay on top of all
the latest information whether it’s a customer update from a colleague from
within their company or from a question by a customer on the Web. With Chatter
an entire company can be ‘smarter’ than ever using real-time feeds and mobile
access to information.

Other key innovations from this past year include the release of
Sales Cloud 2 and Service Cloud 2 which combine to make up’s
flagship CRM solution; and, both the lead in the respective Gartner Magic
quadrants for sales force automation and customer service. A recent customer
satisfaction survey of more than 6,000 global customers found
that Salesforce CRM customers are achieving success with on average 40 percent
increase in forecast accuracy, 27 percent increase in sales revenue and 32
percent increase in sales productivity.

Also in 2009, became the first $1 billion revenue cloud computing
company, and has been called the fastest growing enterprise software company in
the world by Barron’s.’s key to success over its first decade in
business has been through its customers and continues to be as it looks toward
the next challenge in enterprise computing: collaboration.


2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, []:

09.08.09 – Mashable, Salesforce for Twitter Launches

09.08.09 – TechCrunch, Everything You Need To Know About Salesforce’s Service
Cloud 2

11.17.09 – San Francisco Chronicle, Salesforce's Marc Benioff sees cloudy future

11.18.09 – BusinessWeek, Salesforce Jumps Into Collaboration Software With Chatter

11.18.09 – ReadWriteWeb, The Future of Twitter, Facebook and the
Social Web

01.28.10 – The Economist, Yammering away at the office

Press Releases
Service Cloud 2 Launch:


Sales Cloud 2 and Service Cloud 2


3. Provide a brief (up to 100 words) biography about the leader of this nominated company:

Marc Benioff is the chairman and CEO of, which he co-founded in
1999. Under Benioff's direction, has grown from a groundbreaking
idea into a publicly traded company that is the leader in enterprise cloud
computing. Benioff is the recipient of many awards for pioneering innovation,
including the 2007 Ernst & Young Entrepreneur of the Year. In 2000, Benioff
launched the Foundation—now a multimillion-dollar global
organization. The World Economic Forum named Benioff as one of its Young Global
Leaders, and in 2007 the Committee Encouraging Corporate Philanthropy presented
Benioff with the coveted Excellence in Corporate Philanthropy Award.