RiverSource Life Insurance Company, Minneapolis, MN: SecureSource INTERACTIVE

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Company: RiverSource Life Insurance Company, Minneapolis, Minnesota
Company Description: As a subsidiary of Ameriprise Financial,Inc., RiverSource Life is one of the top 10 variable annuity issuers in the industry. Built on a history of 115 years, we were one of the first companies to develop and offer annuities. We are an industry leader in helping clients plan for and achieve their retirement goals and receive consistent high ratings by independent ratings agencies
Nomination Category: App Categories
Nomination Sub Category: Marketing

Nomination Title: SecureSource INTERACTIVE

1. The date on which this nominated app was first distributed or otherwise made public:

May 1, 2013

2. Briefly describe this app’s objectives and how it has met those objectives (up to 125 words). Include here the platforms your app supports:

SecureSource INTERACTIVE supports client discovery about the retirement challenges that will face them – and how RiverSource RAVA 5® variable annuities with the SecureSource 3® living benefit rider can provide the solution to these challenges.

SecureSource INTERACTIVE leverages friendly, web-based technology to draw users more deeply into the subject matter at their own pace. Designed for stand-alone use or as part of an advisor-client meeting, the result is a more informed conversation that helps the client focus on their future.

Quantitative: traffic to the tool has exceeded expectations. Keeping in mind that the audience for this tool is the 8,000 Ameriprise financial advisors who have a history of selling annuities…
• There have been 4,632 unique visit since the launch in May 2013

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List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:


Lisa Bendson, Sr. Director, Annuity Marketing
Corey Strand, Sr. Manager, Annuity Marketing
Les Bendtsen, Sr. Manager, Annuity Marketing
Chase Grover, Director, Interactive Marketing
Jessica Kneeshaw, Sr. Manager, Programs Management