Company: Paysafe, London, UK
Company Description: Paysafe is one of the world’s leading payments platforms, helping businesses and consumers connect thanks to industry-leading experience in payment processing, digital wallet and online cash solutions. With 3,300 employees in 12+ countries, Paysafe connects businesses and consumers through over 100 payment types in more than 40 currencies around the world.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Communications Team of the Year
 Nomination Title: Paysafe's PR, Social Media and Communications Team
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated team since January 1 2023, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated communications team: its history and past performance (up to 200 words):
Total 160 words used.
The Paysafe PR team is a small (8) yet powerful force, driving impactful storytelling and brand positioning in the highly competitive payments industry. Over the years, the team has elevated Paysafe’s visibility across global markets, securing top-tier media coverage, fostering industry thought leadership, and crafting engaging multimedia content.
In 2024, the team spearheaded one of the company’s most ambitious projects to date: a global rebrand that redefined Paysafe’s positioning within the experiential economy. This transformation extended beyond visual identity—it reinforced Paysafe’s role as a leader in seamless, modern transactions across iGaming, online gaming, travel, and leisure.
Beyond the rebrand, the team continues to push the boundaries of financial communications, leveraging creative storytelling, social media innovation, and research-driven content to cut through the noise in an industry where communications often lean toward the conventional. Their efforts have driven unprecedented engagement, securing over 51 awards and recognitions for the company in 2024 alone, and establishing Paysafe as a forward-thinking leader in payments.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the team's achievements since the beginning of 2023 that you wish to bring to the judges' attention (up to 250 words):
Total 207 words used.
The Paysafe PR team has executed a series of high-impact initiatives, solidifying the company’s industry leadership.
The highlight of 2024 was the global rebrand, launched on February 1st. This transformation positioned Paysafe as a leader in the experiential economy, breaking away from traditional financial services messaging. The team amplified the launch through a 360-degree communications strategy, generating widespread media coverage across tier-1 financial and tech outlets, achieving a 400% increase in social media shares, and securing 72.5 million in audience reach from the press release and iGaming research report.
Mid-2024, the team introduced the Paysafe Podcast, hosted by VP of PR Crystal Wright, establishing a new platform for thought leadership. The podcast quickly gained traction, with nearly 1,000 subscribers on YouTube alone and tens of thousands of views and plays across platforms.
Another standout success was Inside the Wallet, a research initiative surveying 14,000 consumers worldwide. The team’s strategic communications plan resulted in 550 pieces of global media coverage, reaching over 300 million people. On social media, it delivered 221K impressions, 113K video plays, and 3.6K clicks.
Overall, in 2024 Paysafe was mentioned in 24K media articles. These achievements, alongside securing 51 industry awards in 2024, underscore the team’s innovative and results-driven approach.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other communications teams in your industry and/or to the nominated team's past performance (up to 250 words):
Total 195 words used.
Communications in financial services are often traditional, technical, and lacking engagement. Paysafe’s Communications team is changing that narrative, proving that payments storytelling can be dynamic, insightful, and multimedia-driven.
Unlike many competitors, who rely primarily on static press releases and trade media, Paysafe’s team took a modern, 360-degree approach in 2024. The rebrand was not just an internal milestone—it was strategically launched across social media, industry events, media placements, and TV satellite media tours, achieving results rarely seen in B2B communications, including a 400% increase in shares and over 72.5 million in media reach.
The Inside the Wallet campaign exemplifies Paysafe’s ability to turn complex financial data into compelling content. Many companies release industry reports, but few achieve such widespread visibility—550 pieces of media coverage and a global audience reach of 300 million.
The Paysafe Podcast also sets the team apart. While most financial services firms have yet to adopt multimedia-first communications, Paysafe launched an engaging podcast that quickly gained thousands of followers, reinforcing the company’s industry thought leadership.
By blending research, video, podcasts, and social engagement, the Paysafe PR team is setting a new standard in payments storytelling, achieving unprecedented results for the company.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 141 words used.
Here are Paysafe’s 2024 PR, Social Media and Communications successes:
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