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ABA11 Winner / How to Enter

Company: Paycor
Company Description: Paycor is one of America’s largest independent providers of payroll and HR services. With more than 19,000 clients and offices in 20 major U.S. cities, Paycor is a full-service payroll and human resources company. Paycor services include tax filing in every jurisdiction in the United States, direct deposit, 401(k) retirement services, time and attendance and more.
Nomination Category: Video Awards Categories
Nomination Sub Category: Motivational

Nomination Title: Payrollin'

    The date on which this nominated production was first distributed or otherwise made public:

        July 30, 2010

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL for an online version of your production if applicable. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - for example, []:
        Password: PaycorPayroll

        Paycor always tries to incorporate fun elements into corporate gatherings. 
Paycor hosts an annual sales and client service team event to kick off the
fiscal year. The mission is to provide training, recognition and motivation
while having fun. The 2010 theme for the event was “Drive”, so we parodied
Toyota Sienna’s Swagger Wagon video using our own rappers, dancers and
videographer. The surprising display of untapped employee talent combined with
lyrics about what makes Paycor a great place to work made the video a hit with
our employees. And it met event goals by providing a mix of motivation,
recognition and fun. Today we use it for recruiting events.

    List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

        Paycor’s 4daCor Records

Writers: Brad Wolfe/Jim Stilgenbauer - Paycor, Cincinnati, Ohio
Singers: Brad Wolfe/Jim Stilgenbauer - Paycor, Cincinnati, Ohio
Director: Steve Wellington/Brad Wolfe/Jim Stilgenbauer - Paycor, Cincinnati, Ohio
Producer: Steve Wellington - Paycor, Cincinnati, Ohio
Executive Producer: Stacey Browning - Paycor, Cincinnati, Ohio