Company: Pangea Media, Watertown, MA
Entry Submitted By: Fusion Public Relations
Company Description: As one of the fastest growing casual entertainment and online advertising companies on the Internet, Pangea Media uses the power of quizzes to bring consumers and marketers together. Pangea operates through a network of quiz sites including Quibblo.com and QuizRocket.com that enable users to share quiz-based content within the Pangea network and through other social media channels.
Nomination Category: Web Site & Blog Categories
Nomination Sub Category: Media
Nomination Title: Quibblo.com— One World, Many Answers: Bringing Together Tweens/Teens and Advertisers
1. When was this site or blog first published?
This website was first published in 2006.
2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:
Pangea Media is the creator of Quibblo http://www.Quibblo.com, a casual
entertainment website that attracts and engages tweens/teens by combining
popular content, a quiz format and social networking “tools,” (e.g., ability to
create profiles and avatars, share comments, make “friends,” post badges).
Quizzes are highly engaging and extremely viral; Quibblo capitalizes on this by
providing marketers with innovative advertising opportunities that enable them
to target a select, engaged audience and to weave their messages into the actual
site content by customizing quizzes or sponsoring quiz categories. To date,
brands such as MTV, Kohl’s and others have taken advantage of Quibblo’s advertising.
3. List the appropriate creative and production credits for this entry:
Seth Lieberman, CEO