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Company: Omniture, Orem, UT
Company Description: Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and HP.
Nomination Category: Company Categories
Nomination Sub Category: Best Overall Company

Nomination Title: Omniture, Inc.


  1. Tell the story about what this nominated company achieved since January 1 2007 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

    2007 was a year of phenomenal growth for Omniture. In 2007, the company added 
    more than 2600 customers, bringing the total to approximately 4,400 customers.
    Many of these customer additions came as a result of increased sales and
    Omniture’s four acquisitions in 2007 of: Instadia, Touch Clarity, Offermatica
    and Visual Sciences. Omniture currently has 14 offices worldwide including:
    Utah, San Diego, Virginia, San Francisco, United Kingdom, France, Germany,
    Denmark, Sweden, Japan, China, Korea, Singapore and Australia. Omniture
    customers include some of the most well-known and respected brands in the
    world including: AOL, eBay, GM, Hewlett Packard, MSNShopping, Sears, Time and
    Wal-Mart—along with some newly acquired customers during the most recent year
    including: Disney, Alaska Air Group, Borders Group,, eToys Direct,
    Hammacher Schlemmer, InfoSpace,, Nikon, Roger’s Media,
    Spark Networks, The Weather Channel; and internationally, Adversitement, Casio
    Electronics Co, Ltd., Danske Bank, EF-Education First, Recruit Co., Ltd.,
    Samsung Europe and Vodafone.

    Omniture continues to raise the bar for this industry, exemplifying thought
    leadership and displaying technological expertise with the release of several
    major product offerings including: SiteCatalyst 14, SearchCenter 3 and
    Test&Target. The company’s award-winning suite of online business
    optimization services allows companies to capture, store and analyze
    information generated by their Web site. This information is then used to
    enhance marketing and sales initiatives, measure trends and measure consumer
    behavior in real-time—thus having a positive effect on the bottom line.

    Today, Omniture manages over 2.25 petabytes of data for its customers—far
    outpacing the competition. The company not only offers best-in-class
    technology, but also dedicates significant resources to customer training and
    consulting services. Omniture University™ and the Omniture Best Practices
    Group not only provide guidance on how to gather and analyze Web site data,
    but also educate customers on how to take action on that data to drive revenue
    from their online channels.

    Total revenue for 2007 was $143.1 million, an increase of 79 percent over
    2006. Revenue for 2006 was $79.2 million. According to market research firm
    IDC, Omniture grew at more than three times the rate of the overall market for
    Web analytics, significantly outpacing its competitors. Omniture has grown
    from 350 employees last year to more than 1000 employees today.

  2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, []:

    Omniture and bring web analytics to China

    Presenting the 2008 Fast 50

    Borders Hires Omniture for Web Analytics

    The key to monetizing social networks

    Stocked Up turns to analytics to check online consumer access points

    Omniture practices what it preaches

    The Walt Disney Internet Group Selects Omniture SiteCatalyst to Optimize the
    Customer Experience Across All of Its Online Properties

    Omniture: A Radar Screen For E-biz

    Omniture Completes Acquisition of Visual Sciences

    Omniture Emerged as the Worldwide Market Leader for Web Analytics in 2006

    Omniture Genesis Network Surpasses 100 Marketing Integration Partners

    Omniture CEO Inducted Into Entrepreneurial Hall of Fame

    Software Magazine Ranks Omniture As One of the World’s Top 10 Growth Companies

    Omniture Names a Web Analytics Leader by Independent Research Firm

    Omniture Acquires Offermatica

    Omniture is the Number One Web Analytics Provider to the World’s Leading
    Retail Brands

  3. Provide a brief (up to 100 words) biography about the leader of this nominated company:

    Joshua James has been the Chief Executive Officer and co-founder of Omniture 
    since 1998. From 1996 to 1998, Mr. James co-founded and co-managed several
    entities that were predecessors to Omniture. Mr. James also served on the
    Brigham Young University eBusiness Advisory Board, is a Silver Founder of the
    BYU Center for Entrepreneurship, and served as the Chairman of former Utah
    State Governor Leavitt's Utah Silicon Valley Alliance Entrepreneur Committee.
    He has lectured for numerous university classes and served on several other
    industry, advisory and private company boards. Mr. James attended Brigham
    Young University.