Company: Nutritional Concepts, Northbrook, Illinois
Company Description: Nutritional Concepts has been the leader in nutritional services to individuals and corporations for the Chicagoland area since 1985. Nutritional Concepts employs eight people and is a 2007 Best Small Business Award Winner by Working Mother Magazine.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Best Marketer
Nomination Title: Steve Minsky, Marketing Innovator
1. Tell the story about what this nominee achieved in the past year (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
Steve spearheaded an effort to reconnect with our clientele and community.Before 2006, we often took for granted that our clientele would always be there and did very little marketing. We needed to do something, but with very little budget to do so. From scratch, Steve created a biweekly email newsletter that is now actively read by over 2,000 clients. Through a public relations campaign, Steve landed numerous media placements that brought us priceless local exposure. Steve enacted a shrewd direct mail campaign. Steve came up with the ideas, created the content, found the providers, and oversaw every phrase of the marketing campign by himself. Revenue from our products and service were signficantly higher in 2006 because of it. Steve was also responsible for writing the application that got Nutritional Concepts chosen as a 2007 Best Small Business by Working Mother Magazine.
2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
2006 PR Highlights:
NewsHour with Jim Lehrer, "Trans Fats" -
Working Mother Magazine Best Small Business -
Crain's Chicago Business -
Chicago Tribune -
Email Newsletter Example:
3. Provide a brief (up to 100 words) biography about the nominee:
Steve Minsky has been the backbone of Nutritional Concepts for eight years. He has been instrumental in increasing revenues over that time period by 50 percent. Besides his recent marketing achievements, Steve created and manages nutritionalconcepts.com, a full-service web portal that serves our clients as well as viewers all over the world. Steve is also responsible for tracking relevant research related to the nutritional services and products industry. In his spare time, Steve tracks inventory, does product ordering, negotiates contracts, oversees the office staff, handles the finances/accounting, and performs various customer service duties.