Nadel Phelan, Inc.
Company: Nadel Phelan, Inc., Scotts Valley, CA
Company Description: Nadel Phelan brings together a unique blend of experience that addresses the needs of technology providers in the increasingly crowded consumer and enterprise markets. With experience that spans over three decades, we deliver strategic and tactical consultancy that helps our clients to size-up and outmaneuver competitors, clarify goals, leverage resources and preserve precious assets.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Communications or PR Campaign of the Year - Marketing - Business-to-Business
Nomination Title: Nadel Phelan, Inc. Campaign for a Leading Provider of Wireless Broadband Solutions
1. Tell the story about this nominated campaign since January 1 2009 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
Note: this entry has been edited for publication.
In May 2009, a leading provider of wireless broadband access solutions introduced an industry-first LTE/WiMax mobile connectivity solution, a secure mobile device with the unprecedented ability to create a personal cloud of high-speed Internet connectivity that can be shared between multiple users and Wi-Fi devices, enabling access to high-speed Internet connectivity from anywhere there is a cellular connection, including moving trains or vehicles.
Nadel Phelan developed a global public relations plan aligned to the company’s
business goals. The comprehensive PR effort incorporated both strategic and
tactical elements. With a combination of press releases, industry trend news
pitches, media alerts, contributed articles, social media outreach and awards,
the company has been able to generate thousands of pieces of coverage in print,
online, broadcast and social media outlets, ensuring constant visibility to key
stakeholders.
Nadel Phelan’s strategies to support the company’s business goals included:
- educating the market about the opportunities presented by the industry-first connectivity solution’s unprecedented technology – through reviews and industry spokespeople testimonials
- establishing the company’s innovation and thought leadership – with analyst
recognition and industry awards
By continuously communicating with targeted media (including print, broadcast,
on-line media and blogs) regarding relevant company products, partner
developments, customer stories and other news items, Nadel Phelan supported a
steady stream of positive news coverage.
ANALYSTS
Nadel Phelan leveraged its established relationships with key industry analysts
to provide the elements of credibility and third-party validation that
recognized the company’s connectivity solution’s innovation and created a new category with such key groups as IDC, Ovum, Informa, Disruptive Technology, In-Stat, Mason Analysis, Forrester, Gartner and many more.
PRODUCT REVIEWS
Nadel Phelan developed a U.S. and International product review program that
began with top tier media including New York Times, Wall Street Journal,
Business Week and FT. In addition Nadel Phelan generated social media excitement
with bloggers from Engadget, Gizmodo, TechCrunch and SlashGear.
AWARDS
In conjunction with the press, social media and analyst outreach, Nadel Phelan
identified and submitted for awards, securing the following in the last six
months: Gadget of the Year Time Magazine, Laptop Product of the Year, PC
Magazine Editors’ Choice and PC World Gear of the Year, PLUS X Award for
Innovation and CTIA Hot for the Holidays.
In the ten months since the launch of the solution, Nadel Phelan has garnered millions
of pieces of coverage from every wire service, each broadcast news network,
popular TV and radio personalities including Ellen DeGeneres and Howard Stern,
leading business publications, technology media, thought leaders in the
blogosphere and is currently tweeted about 450 times a day.
Total Coverage of the launch: 2,500,000 +
Total videos: 50 videos posted on 45,000 sites
Total blog posts: 20,000+
Product of the year: 18 publications including Time Magazine
Results:
Since launching the solution in June 2009, the company has established market share in 15 countries across five continents, on 17 international networks. In the first
three months the company announced over $100 million dollars in sales
during its quarterly earnings report.
The company has become a recognized name associated with quality,
innovation and security among executives and managers in all vertical markets.
2. List hyperlinks to any online work samples, news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
3. Provide a brief (up to 100 words) biography about the leader(s) of the team that carried out this campaign:
Paula Phelan has 20+ years of experience in global marketing, market research and public relations for high technology companies. Founding Nadel Phelan in 1993, she stays involved with each account to provide strategic direction. Ms. Phelan is continuously updating and streamlining ‘best practices’ within the firm to leverage the latest technologies and social networking offerings.
Cara Sloman has thrived in both corporate and agency PR environments for the past 15+ years. With a solid technology background and a keen eye for detail, Ms. Sloman has forged ahead with market leaders such as Microsoft and Cisco Systems to set industry agenda, establish thought leadership, build new categories, launch companies and navigate PR obstacles.