MSAA
Company: Multiple Sclerosis Association of America, Cherry Hill, NJ
Entry Submitted By: Accela Communications
Company Description: The Multiple Sclerosis Association of America (MSAA) is a national nonprofit organization dedicated to enriching the quality of life for everyone affected by multiple sclerosis. MSAA provides ongoing direct support and services to MS clients and their families and comprehensive information critically needed to manage the ever- changing course of the disease.
Nomination Category: Interactive Multimedia Categories
Nomination Sub Category: Public Information
Nomination Title: "A Closer Look at Multiple Sclerosis" Interactive Video Series
The date on which this nominated production was first distributed or otherwise made public:
Programs in this series were released throughout 2008, with viewer results
analyzed between February 2008 - January 2009.
Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Provide here the URL of your nominated production:
Recognizing the impact of electronic communications and the organization’s
need to broaden reach, MSAA produced 16 on-demand video programs with
interactive feedback. With topics in Medical, Family/Lifestyle, and
Disability/Legal, the interactive series features experts discussing MS, its
symptoms, treatments and problem-solving techniques for better management and
improved quality of life.
MSAA reached an unprecedented number of viewers, bringing knowledge and
empowerment directly into the homes of those with MS. From 02/08 –
01/09, the series delivered: 13,587 unique viewers; 14,810 cumulative views;
2182 hours of view time; 15 minutes of average view time; 93% cumulative
approval rating from viewers.
MULTIPLE SCLEROSIS/SYMPTOMS/RESEARCH
An Introduction to Multiple Sclerosis
http://www.msassociation.org/programs/videos/closerlook_intro.asp
A Closer Look at Multiple Sclerosis Symptoms - Part 1
http://www.msassociation.org/programs/videos/closerlook1.asp
A Closer Look at The Importance of MS Treatment Adherence
http://www.msassociation.org/programs/videos/closerlook2.asp
A Closer Look at Clinically Isolated Syndrome
http://www.msassociation.org/programs/videos/closerlook7.asp
A Closer Look at The Future of MS Research
http://www.msassociation.org/programs/videos/closerlook3.asp
A Closer Look at The Value of MRIs
http://www.msassociation.org/programs/videos/closerlook6.asp
A Closer Look at Managing MS Fatigue
http://www.msassociation.org/programs/videos/closerlook_fatigue.asp
FAMILY/LIFESTYLE/MEETING THE CHALLENGES
Talking with Your Children About MS: A Place To Begin
http://www.msassociation.org/programs/videos/closerlook_children.asp
A Closer Look at the Emotional Impact of MS
http://www.msassociation.org/programs/videos/closerlook8.asp
A Closer Look at Managing Stress and MS
http://www.msassociation.org/programs/videos/closerlook9.asp
A Closer Look at Intimacy and MS
http://www.msassociation.org/programs/videos/closerlook4.asp
A Closer Look at MS and Complementary and Alternative Medicine
http://www.msassociation.org/programs/videos/closerlook5.asp
Making Your Home Work For You - Improving Home Safety and Accessibility
http://www.msassociation.org/programs/videos/closerlook_work.asp
A Closer Look at The Benefits of Exercise
http://www.msassociation.org/programs/videos/closerlook_benefits.exercise.asp
DISABILITY/LEGAL ISSUES
A Closer Look at Employment and MS
http://www.msassociation.org/programs/videos/closerlook_employment.asp
A Closer Look at Understanding Disability Benefits
http://www.msassociation.org/programs/videos/closerlook_disability.asp
List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Client: Multiple Sclerosis Association of America (MSAA)
Creative Director: Peter Damiri, Senior Director of Programs, MSAA
Video Production Company/City: VCSvideo, Mt. Laurel, NJ
Interactive Platform Provider: Accela Communications, Southborough, MA
Interactive Producer: Andrew Kelley, Director Streaming Media, Accela
Communications