Company: Maryland State Highway Administration, Baltimore, MD
Company Description: The Maryland State Highway Administration (SHA) owns and maintains all non-tolled, numbered roads in Maryland's 23 counties.
Nomination Category: Web Site Categories - Specialty
Nomination Sub Category: Best Twitter Feed

Nomination Title: The Maryland State Highway Administration’s Twitter Feed: @MDSHA

How often do you post to this feed?

We send tweets from this account multiple times each day seven days per week. The majority of tweets are sent in real-time. Some tweets are scheduled to publish on Twitter through various social media dashboards during the weekends and overnight hours however. The account is primarily staffed Monday through Friday during normal business hours. Additional messages are sent after hours, and on weekends, to alert customers to the most significant traffic incidents. In cases of severe weather and other emergency operations, the account is staffed regardless of the time or day.

Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

SHA’s Twitter account delivers the latest agency news to our customers. Followers receive valuable traffic updates about major incidents, safety reminders from SHA and various agencies, emergency updates, as well as information about SHA construction projects and services. The Twitter account is also an important gateway into our agency’s online customer service system. The @MDSHA tweets are clear and concise. They are often rich with visual elements including photos, graphics and videos. We regularly use shortened links to direct customers to additional content on our websites. The account has been refined over the years and continues to grow every day. It currently averages about 2,000,000 impressions per month with more than 27,200 followers.

List the appropriate creative and production credits for this entry:

MDSHA's Office of Customer Relations & Information