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ABA10 WinnerCompany: magicJack, West Palm Beach, FL
Entry Submitted By: INK Public Relations
Company Description: Since 2008, magicJack has made VoIP communications affordable for consumers with a $20/year offer for local and long distance service. magicJack & its parent company YMax Corp. are led by telecom industry pioneers who’ve built careers on saving consumers money on long distance. The magicJack device provides a reliable, high quality voice experience because calls are backed by a real phone network.
Nomination Category: Company / Organization Categories / Innovation Awards
Nomination Sub Category: Most Innovative Company of the Year - Up to 2,500 Employees

Nomination Title: magicJack – The Leader in VoIP Innovation

1. Tell the story about what this nominated company achieved since January 1 2009 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

Over the last year, magicJack has proven itself as the most innovative company
in telecommunications. It has done so by making its cutting-edge VoIP solution
attractive and affordable to the mass market while also gaining profitability
and continuing to innovate by introducing a femtocell solution that has the
potential to do the same for wireless customers that the original magicJack has
done for VoIP users. In 2009, magicJack’s customer base grew from 2 million to 5
million, delivering close to a billion minutes of low-cost VoIP phone service
per month over its YMAX Voice network with 99.9% availability. It has not only
been the fastest growing telephone provider ever but has increased its customer
care scores by over 10 times, received an A score by the Better Business Bureau,
and was named one of the most innovative products of the year from one of its
retailers, Radio Shack. YMAX is a profitable company that had GAAP revenues of
about $30 million in 2008 and $110 million in 2009.

While magicJack and its parent company YMAX is constantly improving on its
low-cost, high-quality phone service ($20/year), the company has also been
innovating using femtocell technology to bring the same extreme cost savings to
wireless users. In January 2010, the company announced a femtocell enabled
magicJack that will allow consumers to connect any GSM mobile phone to the
device to route calls over the YMAX Voice VoIP network (when within range, i.e.
at home or in a small office), saving mobile minutes and improving call quality
within the home and office. Though other companies have spent millions
developing versions of femtocell, they have not achieved the ease-of-use,
considerably smaller size, very low cost structure and carrier agnostic features
of magicJack’s femtocell technology. The femtocell magicJack is expected to
become available in Q2 of 2010.

2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, []:

Femtocell Press Release:

magicJack in the Wall Street Journal:

magicJack in Consumer Reports:

magicJack in the Associated Press:

3. Provide a brief (up to 100 words) biography about the leader of this nominated company:

Dan Borislow is the founder of YMAX Corp. and inventor of the magicJack.
Borislow has been in the telecommunications industry for over twenty years. He
was formerly the CEO and founder of publicly-held Tel-Save, Inc. At Tel-Save,
Borislow revolutionized low-cost long-distance for more than four million
America Online customers. While with Tel-Save, he saved customers over 40% on
their phone bills and received the J.D. Power and Associates Award for Customer
Satisfaction. After a brief attempt at retirement, Borislow returned to the
industry, invented the magicJack and has led the company as CEO since its
inception in 2008.