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Logitech International

ABA11 Winner / How to Enter

Company: Logitech International
Entry Submitted By: SHIFT Communications
Company Description: Logitech of Fremont, CA is a leader in products that connect people to the digital experiences they care about. Logitech’s combined hardware and software enable/enhance digital navigation, music and video entertainment, gaming, social networking, audio and video communication over the Internet, video security and home-entertainment control.
Nomination Category: New Product Awards & Product Management Categories
Nomination Sub Category: New Product or Service of the Year - Consumer Products

Nomination Title: Logitech Alert™ 700i Indoor Master System

    Tell the story about this nominated product or service (up to 500 words). Describe its function, features, benefits, and sales to date. You may include hyperlinks to product photos and data sheets. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, []:

        Logitech Alert is a complete do-it-yourself home security system in a box,
including a smart camera, software and free remote viewing accessible from any
smartphone or computer, that offers consumers a simple and affordable way to
monitor what matters most. From giving travelers the ability to check in on
their home from the road and parents the ability to keep an eye on their kids
playing in another room to giving small business owners peace of mind knowing
that their property is secure, Logitech Alert is the easiest way for consumers
to keep an eye on what matters most to them.

        Traditional home security systems are expensive, require professional
installation fees and can be too complicated for many families and individuals
to take on. Logitech Alert simplifies home security and allows folks the unique
opportunity to tailor the monitoring experience to focus on any of their assets—
whether it’s monitoring when the teenagers get home from school or peeking in on
tots napping in another room.

        Logitech Alert’s set up couldn’t be simpler. The camera and software can be
installed in minutes without professional assistance or networking hassles.
Additionally, the system’s HD 720p video and wide-angle lens lets users clearly
recognize people and objects. Logitech Alert’s unparalleled HD video technology
means homeowner-captured footage can now serve as a resource to law enforcement
in ways that would previously have been impossible, creating new partnerships
within communities. In fact, the system has been so effective in empowering
residents to help successfully identify and apprehend home robbery suspects that
the San Jose, CA, police department has recommended its use. 

        Logitech Alert™ 700i Indoor Master System is sold online and at major retail
outlets for a suggested base price of $299.99. The Logitech Alert™ 750e Outdoor
Master System (a weatherproof, night-vision video security system that lets you
monitor any outdoor space) retails for a suggested base price of $349.99. Add-on
cameras start at $229.99. Depending on the user’s surveillance needs, they can
add up to five additional cameras, allowing them to monitor multiple rooms at
once or target a specific area of the house with one camera. Users can also take
advantage of the Logitech Alert Web and Mobile Commander app, which is an
additional $79.99 per year (new users get a 7-day free trial). The Mobile
Commander app lets you view live and recorded video, as well as manage alerts
and system settings from a smartphone (including Android, iPhone and
Blackberry). Web Commander gives you all the features of the PC software when
away from home on any Web-connected browser on a PC or Mac.

        Logitech Alert’s true value for consumers lies in the simplicity and versatility
of the system, which gives consumers an easy way to improve their daily lives.
From easy set up to high quality monitoring capabilities from a smartphone or
PC, you can rest assured knowing Logitech Alert has an eye on whatever is most
important to you, making it easy for anyone to achieve peace of mind.

    List hyperlinks to any online news stories, press releases, product reviews, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, []:

        Product release:

        Product landing page:

        Media coverage:
NBC Bay Area, Fewer Police Officers? No Problem: Protect Yourself, 10/29/10

        New York Times, An Easy Cam For Home Security, 9/8/10   

        ABC 7, San Jose Uses Power of Social Media in Crime Fighting, 10/29/10

        Gizmodo, Logitech Alert Security Cameras Keep Watch From Anywhere, 8/3/10!5602794/logitech-alert-security-cameras-keep-watch-from-anywhere

        CNET, Logitech Introduces DIY Video Security System, 8/3/10

    Provide a brief (up to 100 words) biography about the leader(s) of the team that developed this nominated product or service:

        Eric Kintz is the vice president and general manager of the video business unit
at Logitech. Eric drives Logitech's vision and strategy in video communications,
offering consumers and businesses new, exciting and innovative products and
services. He leads development for video communication collaboration and
security products in the PC, TV, mobile and enterprise meeting room
environments. Since joining Logitech in January 2009, Eric has also served as
Vice President of Corporate Strategy & Development. He is responsible for
building and maintaining business relationships with industry partners as well
as the development and expansion of Logitech’s offerings.