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Lending Club

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Company: Lending Club, Sunnyvale, CA
Company Description: Lending Club is a social lending network that brings together investors and creditworthy borrowers to offer value beyond traditional banks. Borrowers can get personal loans from $1,000 to $25,000 at better interest rates than from conventional sources. Lenders invest in Lending Club's approved borrower members and spread their investment across tens or hundreds of qualified borrowers.
Nomination Category: Web Site & Blog Categories
Nomination Sub Category: Banking

Nomination Title: Lending Club

When was this site or blog first published?

May 2007

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., []:
Lending Club has become a clear alternative to borrowers looking for personal
loans at a better rate.  Long gone are the days when banks were the only source
of loans.  Now, any creditworthy borrower can submit a loan application and
appeal to friends, family and even strangers to fund his cause.  Borrowers enjoy
better rates than those obtained through traditional sources because there is no
middle man.

List the appropriate creative and production credits for this entry: