Total 649 words used.
Since January 2023, Carolyn Aronson has led It's a 10 Haircare to remarkable milestones, solidifying its position as a global beauty leader. Her strategic leadership has driven exceptional growth, innovation, and community impact, reinforcing her legacy as a visionary entrepreneur.
Expanding Global Reach
Under Carolyn’s leadership, It's a 10 has expanded its footprint to over 120 countries, achieving an extraordinary 80% year-over-year sales increase in international markets. This success is a testament to her strategic foresight and adaptability. International sales now account for 10% of the brand’s revenue, with projections indicating a triple-digit growth trajectory in the coming year. Carolyn’s ability to tap into diverse markets has been a game-changer for the brand, making it a global powerhouse.
Fostering Community Impact
In October 2023, Carolyn celebrated the 7th National Love Your Hair Day by blending philanthropy and consumer engagement. She announced a six-figure donation to fund beauty school scholarships, empowering aspiring professionals and strengthening the industry’s future. To amplify this initiative, she hosted a high-profile event at the brand’s headquarters, bringing together media, influencers, and select VIP consumers chosen through a social giveaway. This initiative underscored her commitment to giving back, while reinforcing consumer loyalty and industry relationships.
Breaking into Men’s Haircare
Recognizing the untapped potential in men’s grooming, Carolyn spearheaded the October 2023 launch of Rewind It 10, a revolutionary men’s hair coloring line developed in partnership with Jeff Aronson and rapper Fat Joe. The product debuted exclusively at Sally Beauty, where it became the largest men’s hair color order in the retailer’s history and is now distributed in all CVS & Sally Beauty locations across the country. By diversifying the brand’s portfolio and addressing growing demand in the men’s market, Carolyn showcased her ability to identify trends and expand It's a 10’s reach into new demographics.
Empowering Industry Professionals
In April 2023, Carolyn launched a professional-only website offering licensed stylists exclusive salon pricing and special offers on It's a 10 products. This initiative highlights her dedication to the professional beauty community, fostering stronger relationships with stylists while supporting their vital role in the industry’s ecosystem.
Strategic Acquisitions and Innovation
In December 2023, Carolyn expanded her portfolio with the acquisition of Nisim®, a science-backed haircare brand. She is rebranding it as Arise and plans to relaunch its flagship product, F.A.S.T. (Fortified Amino Scalp Therapy), the only shampoo and conditioner system proven to accelerate hair growth. This strategic move not only diversifies It's a 10’s offerings but also positions the company at the forefront of innovation in the haircare industry.
Democratizing Luxury Haircare
Looking ahead, Carolyn is preparing to disrupt the luxury haircare market with the launch of CLOUD, her first mass-market brand, in January 2025. CLOUD will feature two collections—Nourishing and Volumizing—offering salon-quality results at an accessible price point. The brand will be distributed at both CVS & Walmart. This venture reflects Carolyn’s commitment to making high-performance haircare available to all consumers, further cementing her reputation as an industry pioneer.
Recognition of Excellence
Carolyn’s leadership and contributions to the beauty industry have earned her widespread recognition. She has received the Key to Miami, been named to Forbes’ 50Over50 list, and won the Gold Stevie Award for Female Entrepreneur of the Year in the Consumer Products category. Other accolades include induction into the Junior Achievement of South Florida Hall of Fame, the Legacy Award from Beauty Changes Lives, and inclusion in Entrepreneur’s 100 Women of Influence. Additionally, she was named one of South Florida Business Journal’s Ultimate CEOs.
Driving a Legacy of Excellence
Carolyn Aronson’s leadership over the past year has driven transformative growth for It's a 10 Haircare, from international expansion to groundbreaking product launches. Her unwavering commitment to innovation, community, and inclusivity has redefined the beauty landscape, inspiring professionals and consumers alike. With her sights set on democratizing luxury haircare and fostering future industry talent, Carolyn continues to lead with vision, passion, and impact.
Nomination Title: Carolyn Aronson, Founder & CEO
