Intermark Media
Company: Intermark Media, Woodbury, NY
Company Description: Intermark Media is the leader in performance and direct response marketing services, providing its clients with effective and measurable online advertising solutions. Founded in 1999 by our president, Michael Krongel, Intermark Media employs just over 50 people and has won numerous awards for our ad network, COPEAC, our world-class customer service and tremendous growth in 2009.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Best Overall Company of the Year - Up to 100 Employees
Nomination Title: Intermark Media
1. Tell the story about what this nominated company achieved since January 1 2009 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
Since January 1, 2009, Intermark Media has made many significant accomplishments
to benefit its clients, employees and the performance-based marketing industry
as a whole. In early 2009, Intermark Media was recognized by Inc. 500 as one of
the fastest growing companies with revenue growth of over 750% compared to an
industry average growth rate of approximately 170%.
COPEAC, Intermark Media’s proprietary ad network, was recognized as one of the
industry’s top affiliate networks by Website Magazine. Recruiting over 15,000
new publishers since January 1, 2009, Intermark’s affiliate network has grown to
become one of the largest and most respected networks in the industry. Adding
hundreds of new exclusive offers to its robust portfolio and building
relationships with other ad networks has allowed Intermark to significantly
expand marketing reach and maximize return on investment for publishers.
Intermark Media is founded on a “complete-support” philosophy; providing
world-class customer service to clients and the tools and opportunities needed
by its employees to be successful. Intermark recruited twenty three new
employees to add to their knowledgeable and dedicated team, improving the ratio
of support staff from 2:1 to 1:1 for each account manager and account executive.
Internally, Intermark Media has made significant improvements to enhance
employee productivity and customer service. In 2009, Intermark’s technical
team built and released an in-house system to streamline and automate employee
processes to reduce the amount of time spent processing paperwork and increase
the time spent with clients. Intermark’s IT team also made several updates to
its internal payment system to offer more customizable and timely payouts to
affiliates. The system also cut collection time for account receivables in half
from net 30 to net 15 days.
President of Intermark Media, Mike Krongel, supports continual education and
encourages his team to stay educated on industry matters. In 2009, Intermark
joined several associations to share ideas, opportunities and best practices
with other industry experts that foster industry growth and shape the future of
performance-based marketing. These associations include: the American Marketing
Association, the Performance Marketing Association and the Interactive
Advertising Bureau.
Giving back to the community and to those less fortunate has been a core value
and ingrained in Intermark’s company culture since its inception in 1999. Each
year, the company contributes donations and its manpower to many local
charities. Since January 1, 2009, Intermark Media has donated thousands of
dollars to multiple charities and donated over 8,000 food items to Meals on Wheels.
Perhaps one of the biggest accomplishments of the year for Intermark Media was
the release of its Quality Assurance Program. During a time when the online
advertising industry is being scrutinized by the FTC and government regulators,
Intermark Media has raised the standards for online compliance and fraud
monitoring. Implementing stricter compliance policies, a top-of-the-line
monitoring system and a fully trained compliance team, Intermark is taking the
steps to ensure the quality of its affiliate network and better protect client
brands and consumer interests.
2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
http://www.inc.com/inc5000/2009/company-profile.html?id=200903200
http://www.websitemagazine.com/content/blogs/posts/archive/2009/04/07/top-50-web-rankings-affiliate-networks.aspx
http://www.intermarkmedia.com/pressreleases/pressrelease_011309.asp
http://www.intermarkmedia.com/pressreleases/pressrelease_042709.asp
http://www.intermarkmedia.com/pressreleases/pressrelease_082009.asp
http://www.intermarkmedia.com/pressreleases/pressrelease_111309.asp
http://www.intermarkmedia.com/pressreleases/pressrelease_120809.asp
http://www.pr.com/press-release/149024
3. Provide a brief (up to 100 words) biography about the leader of this nominated company:
Michael Krongel, President, founder and chief architect of Intermark Media and
its proprietary affiliate network, COPEAC, is one of the leading experts,
pioneering performance-based marketing and the affiliate advertising industry.
Krongel combined innovative creative strategies and his complete-affiliate
support philosophy to shape the competitive performance-based landscape since
Intermark’s inception in 1999. Ranked in 2009 by Inc. 500 as one of the fastest
growing performance-based networks, Krongel grew Intermark to one of largest and
most-trusted affiliate networks with revenue growth of 754.5% from 2005-2008.
Mike continues to develop new lucrative strategies to advance performance-based
marketing solutions for advertisers, publishers and consumers.