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Intel Corporation

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Company: Intel, Santa Clara, CA
Entry Submitted By: Ogilvy Public Relations
Company Description: Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at and
Nomination Category: Products & Product Management Categories
Nomination Sub Category: Product Development/Management Executive of the Year

Nomination Title: David 'Dadi' Perlmutter

   1. Tell the story about what this nominee achieved since January 1 2008 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

          With an increasingly mobile population and a growing reliance on the Internet,
          consumers were eager for new devices that delivered the performance to stream
          videos, communicate with friends and family, and search for content on-the-go
          in a compact, lightweight form factor. Under David ‘Dadi’ Perlmutter’s
          leadership and vision, Intel introduced new categories of devices to the
          marketplace in the last year that met consumers’ evolving mobile computing

          As the executive vice president and general manager of Intel’s Mobility Group,
          Perlmutter led his team in architecting, developing and marketing the Intel®
          Atom™ processor, a new family of low-power processors designed specifically for
          mobile Internet devices (MIDs) and netbooks. Netbooks are simple, low-cost
          Internet devices were designed for basic Internet tasks such as browsing,
          social networking and education, and should not be confused with standard

          Perlmutter reshaped the global mobile landscape with his vision for a new
          mobile Internet experience, which is marked by the growing number of consumers
          worldwide who enjoy netbooks and MIDs to view immersive content and communicate
          online whenever or wherever they like. While the market for laptops continues
          to thrive, Atom sales grew into a $300 million business in the fourth quarter
          of 2008, which supports Perlmutter’s vision for new mobile categories: netbooks
          and MIDs. In addition, Gartner projected that netbooks will account for eight
          percent of the total PC shipments in 2009, the one segment of the PC market
          that continues to steadily grow.

          These accomplishments came to no surprise to those who followed Perlmutter’s
          career. Perlmutter, the leader behind the new generation of chips and Intel’s
          mobile product development decisions, oversaw the development of several high-
          profile technologies, including Intel® Core™2 Duo,Intel® Centrino®, Intel®
          Pentium® Pro, Pentium II and Pentium MMX processors. His success can be
          credited to his tenacity and management style of encouraging his team to
          question everything before making a concrete decision. This includes
          Perlmutter’s questioning of Intel’s orthodoxy that speed is the best benchmark
          for measuring a chip's value. This insight helped Perlmutter find a fast and
          efficient solution nearly four years ago - a core processor that was fast and
          had cooling capabilities that were not available previously - for Intel to
          remain competitive. Perlmutter continues to approach innovation and management
          in this way, and as a result, he continues to drive Intel to the forefront of

   2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, []:

          Press Releases/Product Sheets from Intel:

          Analyst Reports:
          Intel Tops New ABI Research Netbook Platform Vendor Matrix Ranking

          News Stories:

          Netbooks Come Into Their Own    

          Netbooks aim to boost PC sales - Computer makers foresee demand for cheap, tiny

          HP Dell Lenovo Offering New Crop of Low Cost Notebooks

          ABI Research: Ultra-Mobile Device Market Set for Rapid Evolution

          Intel's Otellini says company's smaller gadgets will expand market 

          When laptops go light:

          Hard Core:

          About Atom: Intel's big plans for its little chip:

   3. Provide a brief (up to 100 words) biography about the nominee:

          David (Dadi) Perlmutter is executive vice president and general manager of
          Intel Corporation's Mobility Group. With multiple patents in his name,
          Perlmutter manages cross-Intel product development and is responsible for the
          architecting, developing and marketing of Intel's solutions for the mobile
          computing segment including IntelCentrino brand notebooks, mobile internet
          devices, wireless networking and the Intel Core2 Duo family of products.

          Perlmutter has led the development of several processor technologies for Intel
          and was elected a Fellow of the Institute of Electrical and Electronics
          Engineers for his contributions to the mobile personal computer industry.