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Integrated Marketing Services

ABA11 Winner / How to Enter

Company: Integrated Marketing Services, El Segundo, CA
Company Description: Founded in 2000, Integrated Marketing Services is the full-service promotions agency within Advantage Sales & Marketing LLC specializing in shopper marketing, event marketing, technical brands, in-store demos, and more. From insights to execution, Integrated offers leading brands and retailers expertise specifically designed influence buyer behavior and drive sales.
Nomination Category: Video Awards Categories
Nomination Sub Category: Sales: Service Sales

Nomination Title: Integrated Marketing Services Sales Video

    The date on which this nominated production was first distributed or otherwise made public:

        January 7, 2011

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL for an online version of your production if applicable. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - for example, [http://www.yourwebsite.com/link.html]:

        On January 1, ASM Campaigners merged with two sister companies, coming together
as Integrated Marketing Services. We brainstormed on the best way to announce
the rebranding, with the goal of creating a compelling and dynamic piece that
highlighted our unified services and could be tailored for individual client
pitches.  Working under tight budgets, the marketing team pulled together a
very polished sales video, - shot on a soundstage and featuring professional
actors – our first venture in this type of advertising.  The video aired at CES
2011 to overwhelming response and has already resulted in new business for the
company. http://www.vimeo.com/23385723

    List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Mark K. Stutes: Director
Hans-Dieter Kopal: Producer
Becky Arkin: Executive Producer