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IDEXX Laboratories

Gold Stevie Award Winner 2012, Click to Enter The 2013 American Business Awards

Company: IDEXX Laboratories, Westbrook, ME
Company Description: IDEXX Laboratories, Inc., is the global market leader in diagnostics and information technology products and services for animal health and water and milk quality.
Nomination Category: Annual Report & Literature Categories
Nomination Sub Category: Best Annual Report - Online/Electronic

Nomination Title: IDEXX Laboratories Electronic 2011 Annual Report

The date on which this nominated annual report was first distributed or otherwise made public:


Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Attach the nominated annual report to your entry through our attachment/link uploading tool above.

The IDEXX Annual Review is used to communicate the Company’s performance and financial highlights and clearly defines and illustrates our various lines of business and their innovations and successes for the preceding year.

Additionally, our web/tablet version utilizes video and expanded copy to showcase our Purpose and Guiding Principles, giving all audiences a more personal and colorful picture of the Company. Therefore, while the primary audience is investors, the expanded information makes this a perfect tool for the media, customers, community members, prospective employees, and generally for anyone seeking a comprehensive overview of the Company and its culture.


List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: IDEXX Laboratories In-house

Web Art Director: Anna Rigby (IDEXX)

Cinematographer/Photographer: Kevin Brusie, Portland, ME

Creative Director: Betsy Richards, Travis Goulder (IDEXX)

Web Designer: John Santoro (IDEXX)

Theme Development: Josh Casey (IDEXX)

Director: Betsy Richards, Tony Giampetruzzi (IDEXX)

Animator/City: Scott Frizzle, Brunswick, Maine

Producer: Betsy Richards, John Santoro (IDEXX)

Production Company/City: Sheryn Brusie, Portland, ME

Web Programmer/Developer: Cade Brown (IDEXX)

Writer: Tony Giampetruzzi (IDEXX)

Editing: Dominique Foley, Lisa Pulsifer (IDEXX)