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Fathom Communications

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Company: FATHOM Communications, Chicago, IL
Company Description: Solving problems. This is the basis on which Fathom was founded in 2001 and remains at the heart of our offering today. Our solutions are as diverse as the problems we are challenged to solve. We embrace the ideals of what we call the Whole Marketing approach. This means being driven by one core, business-building idea then helping it reach its full potential.
Nomination Category: Video and Film Categories
Nomination Sub Category: Sales: Product Sales

Nomination Title: Drive and Deliver

The date on which this nominated production was first distributed or otherwise made public:

Friday, August 22nd, 2008

Briefly describe this entry's communications objectives and how it met those objectives (up to 100 words). Provide the URL of an online version of your production, if applicable:

Idea: Create a documentary starring three truckers each driving a LoneStar for a
week.

Objectives:
 • Earn credibility in a market that had a poor perception of International
 • Give the target audience a full experience of the features of the LoneStar in an
emotionally-compelling, entertaining way
 • Generate qualified leads for LoneStar

Results: Perception of International improved. Views of the film and visits to
website exceeded expectations. 28,000+ visitors to date. Leads for LoneStar have increased
steadily, with 14,000+ handraisers registering for updates.
 
The effort delivered fully on the idea of being the Trucker’s Advocate and
truckers felt proud.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: Fathom Communications - Chicago
Client: International Truck
Director: Brett Morgen
Executive Producers: Al Saltiel, Mike Cerilli, Heather Street
Executive Creative Director: Peter Groome
Agency Producer: Mark Leger
Agency Account Director: Lori Nelson
Editors: Doug Abel/Andy Grieve
Director: Brett Morgen
Producer: Jake Abraham