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ABA11 Winner / How to Enter

Company: EffectiveUI, Denver, CO
Entry Submitted By: PointBlank Communications
Company Description: Founded in 2005, EffectiveUI is an award-winning user experience agency that specializes in the creation and implementation of custom Web, mobile and desktop and touch-enabled applications.
Nomination Category: Website Awards & Blog Categories
Nomination Sub Category: Telecommunications

Nomination Title: MyLevel3 Customer Portal

    When was this site or blog first published?

        January 2011

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., []:

        Level 3’s services help their customers keep pace with the demands of an
increasingly networked world. As a first point of contact for many of their
customers’ interactions with the company, Level 3 wanted the portal to set the
stage for a positive customer service experience and help shape overall brand
perception. Taking a user-centered approach to the portal’s redesign, Level 3
worked with EffectiveUI to research, design and develop the new portal.  Since,
the MyLevel3 Customer Portal has seen daily traffic increase by 25-35% since its
launch in December, and key transactions through the portal have increased by

    List the appropriate creative and production credits for this entry:

Agency/City:                                              EffectiveUI, Denver
Client:                                                        Level 3 Communications
Project Manager:                                     Michelle Olmstead
Account Manager:                                   Mahe Rellos
Research:                                                Shivanii Cordes, John McRee
Design:                                                     Shivanii Cordes, Leonard Souza, 
Developer:                                                Brad Umbaugh. Leonard Souza, James Wong
Web Development Firm/City:                EffectiveUI, Denver
Product Development:                           Miriana Martinova
Product Manager:                                   Melissa Cosyns
Software Manager:                                 Dan Bourgeois
Marketing Manager:                               Alisson Hoy
Systems Solution Architect:                 Scott Svensson