DHL, Westerville, Ohio, United States: All Business. No Boundaries. Podcast Celebrates 5 Seasons

Company: DHL, Westerville, OH
Nomination Submitted by: Fahlgren Mortine
Company Description: DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management.
Nomination Category: Podcast Categories
Nomination Sub Category: Shows - Interview/Talk Show

Nomination Title: All Business. No Boundaries. Podcast Celebrates 5 Seasons

The date on which this nominated podcast was first distributed or otherwise made public:

April 30, 2020. Season 5 started on June 5, 2024.
Describe the podcast and its output since the beginning of 2023 (up to 200 words):
Total 200 words used.
Crafting an engaging story about supply chain can be difficult. But DHL Supply Chain rose to the challenge, launching its own podcast All Business. No Boundaries.

It became a platform to share tangible lessons [REDACTED FOR PUBLICATION] and featured brands such as REI, Bridgestone, Sony Electronics, [REDACTED FOR PUBLICATION] and more. Each episode fosters conversation on how DHL is helping its customers leverage digitalization to breakdown boundaries and solve the toughest supply chain challenges. Episodes are jargon-free and palatable for all experience levels.

Ahead of its fifth season, DHL wanted to ensure the podcast was reaching its audience. DHL launched a strategic campaign in October 2023 with “always on” advertising promoting the podcast, adding YouTube as a distribution channel, and ongoing internal communications. To capitalize on the new audience, DHL released a special video episode highlighting the most popular content from the show.

Season Five Results:
- AB.NB. became the number one podcast out of 15 produced within DHL, an organization with 590,000+ associates across 220 countries.
- #5 on Feedspot’s list of Supply Chain podcasts.
- Paid LinkedIn ads received 45,158 views; click-through benchmark of .50 surpassed by 32%.
- Increased seven-day benchmark downloads by 170%
- Increased subscribers by 5%.
Optionally you may list the creative and production credits for your nominated podcast - the people who help to bring it to life. People such as, among others: Advertising Agency/City: Client: Art Director: Audio Engineer: Cinematographer: Creative Director: Designer: Director: Host(s): Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Videographer: Writer: Web Development Firm/City:

Attachments/Videos/Links:

All Business. No Boundaries. Podcast Celebrates 5 Seasons
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