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Definition 6

ABA11 Winner / How to Enter

Company: Definition 6, Atlanta, GA
Company Description: Definition 6 is a unified marketing agency. We help you identify new opportunities for your brand, create more meaningful brand experiences for your audiences, and develop stronger relationships with your customers. Since 1997, Definition 6 has been helping clients re-define brand experiences by unifying the disciplines of marketing and technology.
Nomination Category: Website Awards & Blog Categories
Nomination Sub Category: Manufacturing

Nomination Title: Mitsubishi Electric Website

    When was this site or blog first published?

        The site was launched on April 30, 2010.

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:

        The goal was to increase brand awareness, engagement, contractor contact rate
and have a true impact on sales.

        We built two sites with a completely unique look and feel, provided a CMS tool
so that Mitsubishi Electric can manage all content and images and implemented
video as part of the consumer segment. We also implemented a Spanish version of
the Website, to target the Latin American market. A Dealer Extranet was created
to aid dealers in selling the products and serve their customers.  SEO, PPC and
Web Trends were implemented to allow Mitsubishi to drive, track and analyze
site traffic.

        http://www.mehvac.com/

    List the appropriate creative and production credits for this entry:

Blakely Blalock: Account Director
Cecilia Barella: Account Executive/ Project Manager
Stacie Oden: Account Coordinator
Greg Vincent: Development Lead
Asa Sherrill: Creative Director