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Cozi

ABA11 Winner / How to Enter

Company: Cozi, Seattle, WA
Entry Submitted By: AtomicPR
Company Description: With more than 2.5 million members, Cozi.com is the world’s most popular and comprehensive online platform for families to better communicate and coordinate schedules, to-do lists, photos, and more. Founded in 2005, Seattle-based Cozi has won numerous parenting and technology awards and has forged partnerships with leading brands such as Mead WestVaco, Gannett, Nestle and Dell, among others.
Nomination Category: Website Awards & Blog Categories
Nomination Sub Category: Media

Nomination Title: Cozi

    When was this site or blog first published?

        2005

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:

        http://www.cozi.com
Cozi’s major communications objectives in 2010 were to create a groundswell of
consumer awareness to meet the market need for a better family communications
platform, and reach a wider swath of mass consumer media.  These objectives were
met by designing and implementing an innovative PR program to reach Cozi’s
various audiences across multiple channels including national, regional and
local broadcast, print, online and social media outlets.  It has been carried
out by securing articles in top tier and strategic publications like Parade, All
You, Woman’s Day, Boston Globe, Carolina Parent, NBC Atlanta, NBC Minnesota,
Mamapedia.com, and WorkItMom.com, among others.