Founding Team of the Year Nomination
Jesse Coody, Hannah Coody, Robert Owens, and Braden James are the founding team behind The Lucky Group LLC, the holding company for Coody & Co. Financing and The Lucky Group. Together, they have built a groundbreaking ecosystem that redefines owner-financing by reversing the traditional model—sourcing the end buyer first, allowing them to choose any home on the market, and then purchasing that home in cash before simultaneously reselling it through owner financing. This innovative approach eliminates the typical limitations of owner-financed homes, expands accessibility for underserved home buyers, and ensures a more flexible and scalable financing solution.
Revolutionizing Owner Financing
At the heart of their efforts is Coody & Co. Financing, which provides specialized financing solutions to entrepreneurs and business owners with non-traditional income streams and individuals facing challenges such as credit issues – both groups being excluded from traditional home financing options. Unlike traditional owner-financing models that limit buyers to a pre-selected inventory, Coody & Co. puts the client first—qualifying them for financing before they even begin their home search. Once approved, buyers can select any home that meets their criteria, rather than being restricted to properties that happen to be available through seller financing. Coody & Co. then purchases the home in cash, securing better terms, faster closings, and greater negotiation power. Immediately following, the home is resold to the buyer through owner financing, allowing for softer lending requirements without the red tape of traditional banks. This model bridges the gap for credit-challenged and non-traditional income borrowers, making homeownership attainable without predatory lending terms or unreasonable barriers.
Building a Scalable and Sustainable Ecosystem
To support this model, the team established The Lucky Group, a capital-backed financing arm designed to fuel loan originations while ensuring strong investor returns. This structure allows for rapid scalability, risk management, and long-term sustainability—key factors in making owner-financing a mainstream alternative to conventional lending.
Each founding team member plays a crucial role in executing this vision:
- Jesse Coody, an expert in real estate investment and financing, has shaped the company’s strategy, ensuring financing solutions remain accessible while maintaining strong industry relationships.
- Hannah Coody, a leader in operations and marketing, has built streamlined workflows and launched targeted campaigns that drive brand visibility and client engagement.
- Robert Owens, a seasoned entrepreneur, provides strategic leadership and capital-raising expertise, ensuring sustainable growth and strong financial positioning.
- Braden James, a financial strategist, manages risk and internal loan funding, ensuring the company’s performance remains competitive and investor confidence is upheld.
Proven Impact & Market Expansion
Since launching in June 2024, Coody & Co. has:
Industry Recognition & Commitment to Innovation
Coody & Co. Financing’s revolutionary approach has already been recognized by clients, partners, and industry leaders alike. Their unique model has earned them the Silver Award for "Most Innovative Company 2024" in the Best in Biz Awards, highlighting their impact in reshaping the homeownership landscape. Testimonials from satisfied clients and referral partners reinforce their credibility and the tangible success of their financing solutions.
A Vision for the Future
By completely redefining the traditional owner-finance model, the founding team has developed a scalable solution that removes the typical limitations of seller financing. Their mission is to drive nationwide expansion, continuously refine financial products to serve more buyers, and establish owner-financing as a widely accepted and sustainable alternative to conventional lending.
Jesse Coody, Hannah Coody, Robert Owens, and Braden James are not only transforming real estate financing but reshaping what’s possible for homebuyers, investors, and the industry as a whole. Their leadership, innovation, and dedication make them worthy of recognition as the Founding Team of the Year.