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CME Group

ABA11 Winner / How to Enter

Company: CME Group, Chicago, IL
Company Description: As the world's leading and most diverse derivatives marketplace, CME Group is where the world comes to manage risk. CME Group exchanges offer the widest range of global benchmark products across all major asset classes, including futures and options based on interest rates, equity indexes, foreign exchange, energy, agricultural commodities, metals, weather and real estate.
Nomination Category: Website Awards & Blog Categories
Nomination Sub Category: Financial Services

Nomination Title: Open Markets: Providing Perspectives on Global Finance

    When was this site or blog first published?

        The website was launched in March 2010.

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:

        CME Group launched “Open Markets” http://openmarkets.cmegroup.com/  as a
thought leadership forum for exploring a range of issues facing the world’s
financial markets. Members of CME Group’s leadership team post to the blog, and
the site also houses relevant testimony and speeches, third-party white papers,
CME Group Magazine features, video clips and links to pertinent news coverage.
Open Markets is an integral part of CME Group’s communications strategy,
engaging visitors by welcoming their views. Average time spent on the site has
steadily increased since its March 2010 launch, and was up approximately 50
percent over the second half of the year.