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ABA11 Winner / How to Enter

Company: Clearspire, Washington, DC
Entry Submitted By: Levine & Associates, Inc.
Company Description: The 100-year-old law firm model has been reengineered. In response to a universal demand for change, Clearspire has introduced an entirely new model for the practice of law, offering clients a complete, value-driven solution for outsourcing complex legal matters.
Nomination Category: Website Awards & Blog Categories
Nomination Sub Category: Legal

Nomination Title: Clearspire Website

    When was this site or blog first published?

        November 2010

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., []:
Clearspire’s business plan for a new type of legal services company presents a
solution to longstanding, and universally recognized problems with the
traditional law firm model. Clearspire engaged us to develop their brand,
including company name, graphic identity, and website. The communications
objective was to translate the business plan into a brand.

        Bold statements drive the design, presenting an elegantly spare design,
demonstrating clarity and truth with a conspicuous lack of conceptual or visual
"packaging". In fact, the only visualization that occurs in the brand expression
is in the form of simple diagrams that illustrate key content points.

    List the appropriate creative and production credits for this entry:

John Vance, President
Marco Javier, Creative Strategist
Jennie Jariel, Art Director
Jessica Blanchard, Designer