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Chase Card Services

ABA10 WinnerCompany: Chase Card Services, J.P. Morgan Chase & Co., New York, NY
Entry Submitted By: Glover Park Group
Company Description: Chase Card Services, a division of J.P. Morgan Chase & Co., provides leading edge security and outstanding customer service with a wide range of credit cards that empower customers with innovative and convenient cash back and rewards on their own terms.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: New Product or Service of the Year - Financial Services

Nomination Title: Chase Blueprint: A Revolution in Credit Card Management

1. Tell the story about this nominated product or service (up to 500 words). Describe its function, features, benefits, and sales to date. You may include hyperlinks to product photos and data sheets. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

The economic turmoil of recent years has created new challenges for consumers
and the credit card industry, which hasn’t seen significant changes since the
offering of rewards 30 years ago. But this past year, Chase demonstrated its
leadership with the introduction of Blueprint (http://www.chase.com/blueprint)–
an innovative set of features
(http://cache.u47.net/11703/blueprint/data/BlueprintFactSheet.pdf) that
dramatically improves the way customers manage their spending and borrowing.

The introduction of Blueprint was the culmination of two years of in-depth
consumer research that found that consumers want more control, simplicity and
predictability in managing their credit cards. And in September 2009, Chase
launched Blueprint (http://multivu.prnewswire.com/mnr/jpmorganchase/40094/) as
an integrated set of free account features on its leading cards - Chase Freedom,
Chase Sapphire, Slate, and Ink from Chase.

Blueprint has given customers the ability to manage their finances on their
terms. With Blueprint, a customer’s balance, everyday expenses and major
purchases are managed based upon their financial goals, and customers can design
a simple plan to avoid interest and pay off card balances sooner.

Blueprint offers customers four specific features:
* Full Pay: Enables customers to decide which expenses they want to pay in full
every month and avoid paying interest (such as gas and groceries). Because Chase
does the math and separates out these charges on their statement, customers can
feel confident that these purchases are not increasing their balance and
accumulating interest.
* Split: Provides customers a way to better manage larger purchases like home
improvement projects or a new appliance. They can select the number of payments
or monthly payment amount that works for them. Chase does the math and makes it
clear on each statement so they can stay on track to meet their goals.
* Finish It: Gives customers the flexibility to create a plan to pay down their
current balance faster, allowing them to choose a goal date for pay-off. Chase
does the math, sets up the plan and charts customers’ progress toward achieving
their goal on each monthly statement and online.
* Track It: Provides customers a real-time snapshot of all of their Chase card
purchases, allowing them to track their spending online by category whenever
they want and monitor their progress toward achieving their goals.

Tough economic times have forced a shift in the way consumers want to manage
their personal finances, and Blueprint has been heralded as a “revolutionary”
technology that is “ushering in a new period of responsible borrowing” at a time
when consumers need it the most.

In the months since Blueprint was launched, hundreds of thousands of customers
have saved money and been given innovative resources to feel more confident
about their finances. Some companies offer features that help consumers track
their spending patterns, but only Blueprint enables customers to create a
customized plan to pay down their balances, manage everyday spending, and pay
off major purchases. Blueprint is fully integrated into our customers’ accounts
so that they can track their progress toward their goals—setting them up for
long-term success.

2. List hyperlinks to any online news stories, press releases, product reviews, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

Chase Blueprint Documents:
* Blueprint Overview:
http://www.chase.com/blueprint
* Blueprint Fact Sheet:
http://cache.u47.net/11703/blueprint/data/BlueprintFactSheet.pdf
* Blueprint Launch Press Release:
http://multivu.prnewswire.com/mnr/jpmorganchase/40094/

In the News:
* CardRatings.com’s Best Credit Cards of 2009, Most Innovative New Program:
http://www.cardratings.com/best-credit-cards-of-2009-2.html
* USA Today on Blueprint:
http://www.usatoday.com/money/perfi/credit/2009-09-14-chase-credit-card_N.htm
* Washington Post on Blueprint:
http://www.washingtonpost.com/wp-dyn/content/article/2010/01/15/AR2010011504691.html

Reviews:
* Kiplinger’s on Blueprint:
http://www.kiplinger.com/magazine/archives/a-blueprint-for-your-budget.html
* Bank Systems and Technology on Blueprint:
http://www.banktech.com/blog/archives/2010/03/chases_blueprin.html?cid=RSS_bt_blog
* Payments Views on Blueprint:
http://paymentsviews.com/2009/09/15/the-era-of-responsible-credit-card-borrowing-begins-today/
* Blueprint wins Gold in the SIAA Awards Website category:
http://www.siaawards.com/SIAA_Awards_WinnersList2010_ByAgency.pdf

3. Provide a brief (up to 100 words) biography about the leader(s) of the team that developed this nominated product or service:

Bill Wallace is President of the Mass Affluent business unit, which includes
Blueprint, at Chase Card Services, the credit card division of JPMorganChase.

Bill leads the teams responsible for the Mass Affluent customer segment working
in concert with Chase’s Operations, Decision Science, Technology and Credit
Policy teams to ensure the customer segment achieves industry-leading growth and
profitability goals.

A member of the JPMorganChase Executive Committee and a member of the Chase Card
Services executive leadership team, Bill previously held the position of Chief
Information Officer of Chase Card Services, providing technology solutions and
services to support business objectives.