CCA and B, LLC

Company: CCA and B, LLC, Kennesaw, GA
Company Description: CCA and B began as a publishing company. The goal: to share an old family tradition by means of a children's book and a pixie elf-The Elf on the Shelf: A Christmas Tradition. As the brand grew, demands of business also grew. Now in all fifty states, the 100% female owned "Publishing Company" is a "publishing-wholesale-non-store retail outlet-distribution" company with sixteen employees.
Nomination Category: Web Site & Blog Craft & Function Categories
Nomination Sub Category: Best Web Animation

Nomination Title: The Elf on the Shelf Interactive North Pole Website

When was this site or blog first published?

October 2008

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:

http://www.elfontheshelf.com  
Clearly, every child who has ever believed in the magic of Christmas has wanted
to see the North Pole for themselves. They wonder about: the toy workshop, the
personal life of the elves, and flying reindeer.

The creators of The Elf on the Shelf™, having once been children, wondered the
same things. So, the  website was designed to be a virtual, inter-active North
Pole where children of all ages can observe everyday North Pole activities, play
games and register their own elves’ names. With the launch of the website, some
410,000 visitors experienced the magic of Christmas!

List the appropriate creative and production credits for this entry:

Director: Chad Eikhoff
Producer: Chanda Bell, Christa Pitts and Carol Aebersold
Production Company/City: Trick 3D, Atlanta
Programmer: Steven Burns
Web Development Firm/City: Cre8ive Websites, Atlanta