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ABA10 WinnerCompany: CAWOOD, Eugene, OR
Company Description: Innovative and ever evolving, CAWOOD is the only full-service marketing agency in Eugene, Oregon. Founded 30 years ago by President Liz Cawood, our award-winning firm specializes in branding, research, planning, Web, video, marketing, advertising, public relations and consulting. Our tagline encapsulates our strategic approach of providing clients: fuel for the future.
Nomination Category: Web Awards / Web Site & Blog Craft & Function Categories
Nomination Sub Category: Best Writing/Content

Nomination Title: Eugene Peds

1. When was this site or blog first published?

Dec.13, 2009

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., []:

The goal in creating was to provide easy access to
comprehensive pediatric advice and information 24 hours a day. Parents can read
about a variety of topics, watch videos, access vaccine records, plan their child’s
office visit, and send messages to their pediatrician or nurse through a secure
system, day or night. By providing this online service, the doctor’s office
receives fewer phone calls and is able to better serve patients and their
families. Written almost entirely by Dr. Pilar Bradshaw, content and videos are
delivered in the same sincere, knowledgeable, heartfelt voice they know and trust.

3. List the appropriate creative and production credits for this entry:

Web Development Firm/City: CAWOOD, Eugene, Ore.
Client: Eugene Pediatric Associates
Vice President: Dana Turell
Art Director: Cari Ingrassia
Writer: Pilar Bradshaw, M.D.
Editor: Jeneca Jones
Developer: Cory Cailteux
Video producer: Mike McGillivray