Company: Cathy Turney, Author, San Francisco! CA
Entry Submitted By: Melissa Sones Consulting
Company Description: Author Cathy Turney wrote Laugh Your Way To Real Estate Sales Success to help the 90% who turn to real estate sales to better their lives and leave within two years. Among the top 10% of U.S. brokers, Turney uses humor to teach readers to succeed regardless of background. It is a bestseller, at #2 in its e-book business category on Amazon and #6 among soft covers in the same category.
Nomination Category: Publication Categories
Nomination Sub Category: Best Business Book

Nomination Title: Laugh Your Way To Real Estate Sales Success - For Real Estate Agents, WannaBes, UsedToBes, and Those Who Love Them! by Cathy Turney

The date on which this nominated book was first distributed or otherwise made public: Janaury 15, 2015

Briefly summarize your book: its genesis, purpose, thesis, story, and results to date (up to 250 words).

America is undergoing an unprecedented paradigm shift. Its casualties are the 22 percent unemployed and underemployed adult workers of our country who take on second jobs or new careers to feed their families — to just survive. Every year, thousands turn to real estate sales with the hope of bettering their lives. But, sadly, within two years 90 percent leave the profession.

As Managing Partner of Better Homes Realty in the San Francisco Bay Area, with over 25 years as a real estate broker and ten as a state certified appraiser, Cathy Turney has a unique perspective on how to make a career in real estate sales work. Turney is in the top 10 percent of all agents nationally.

At its launch, Turney’s book was #1 on Amazon’s freebie list, beating 77,000 others in the Real Estate Sales category. It is now a bestseller at #2 among all Kindle e-books in its category and #6 among all soft cover books.

Turney relates her no-holds-barred teaching stories from the trenches in a tell-it-like-it-is manner using humor because, as she says, people internalize lessons better when they laugh. Her message: you can succeed famously regardless of your background if you lay down basics; pace yourself; and always have your clients’ best interests at heart. It’s a fail-proof strategy for success, no matter your educational level, ethnicity, or social standing.

Laugh Your Way to Real Estate Sales Success has been called the funniest helpful book on real estate sales in print.

Provide a chapter index of your book (up to 300 words).

PART I - WHY BECOME A REALTOR? WHY? WHY? WHY? p. 7

--Chapter 1: The Answer Is ... p. 9
--Chapter 2: The Commission: It is Not Fun Money p. 13
--Chapter 3: There's Pro and There's Pro Bono p. 17
--Chapter 4: Before I Became a Realtor ... I was a Human Being p. 21

PART II - INDOCTRINATION p. 27

--Chapter 5: Be Nice - How To p. 29
--Chapter 6: Let's Do Real Estate! Clinch Buyer and Seller Loyalty p. 35
--Chapter 7: The Ten Commandments ... Rules To Live By p. 53
--Chapter 8: It's Always the Realtor's Fault. ... Avoid Those Litigious Moments p. 65
--Chapter 9: Lawyers - Friendly and Otherwise. More Litigation Avoidance p. 71
--Chapter 10: The Pitfalls of Excessive Success p. 77

PART III - IN THE TRENCHES p. 83

--Chapter 11: Let's Just Say the Grass Is Green on the Other Side of the Fence p. 85
--Chapter 12: My Biggest Challenge. Listen Between the Lines p. 89
--Chapter 13: The Competition. Excellence is an Attitude p. 95
--Chapter 14: The "Tedious," aka the Real Estate Transfer Disclosure Statement (TDS) p. 101
--Chapter 15: Short Sale, Long Story - Comic Interlude p. 107
--Chapter 16: Foreclosure: Nearer My God to Thee p. 133
--Chapter 17: Of Course I Do Rentals! Useful Rhetoric p. 141
--Chapter 18: Farming: The Absolute Best Tool for Success - A Primer p. 147
--Chapter 19: Technology and Social Media (S & M) p. 159
--Chapter 20: You Want Me to Sell This? p, 165
--Chapter 21: Love Me, Love My Dog, Cat, Iguana ... P. 171
--Chapter 22: Family, A Morality Play - Protect that Gift Down Payment to the Kids p. 177
--Chapter 23: Just Give Me Ten More Minutes - Timesavers p. 187