BrightRoll, San Francisco, CA
Company Description: BrightRoll is the largest independent video advertising platform for reaching audiences across web, mobile and connected TV. The company powers digital video advertising for the world’s largest brands including 90 percent of the top 50 US advertisers and 17 of the top 20 advertising technology companies.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Fastest Growing Tech Company of the Year - Up to 2,500 Employees
Nomination Title: BrightRoll, Inc.
1. Tell the story about what this nominated organization achieved since January 1 2013 (up to 525 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes. Begin this section with the following two lines: Year over year revenue growth (%): Year over year employee growth (%):
Over the last two years BrightRoll has seen a 100 percent compounded annual growth rate and has grown its workforce by nearly 70 percent since the beginning of 2013.
Expansion of the BrightRoll team is fueling advancements to the company’s award-winning technology platform, including the BrightRoll console, while various collaborations and partnerships with key ad tech and measurement companies are driving advancements in the digital video advertising industry.
In 2013, Brightroll expanded its team, concentrating on engineering and product development in order to enable BrightRoll to continue to grow and evolve quickly in the ever-changing digital video advertising atmosphere. At the moment, engineering and product make up nearly 25% of all employees. BrightRoll’s engaging workplace allows the company to attract top talent from the likes of Google, Salesforce, Twitter and Zynga to help fuel the company’s advancements.
In addition, BrightRoll made a number of significant executive appointments over the past year. The company appointed Brent Horowitz as vice president of business development – to build new and manage existing strategic partnerships, Adolfo Castellon as vice president of engineering and Monique Ho as general counsel. As a testament to BrightRoll’s opportunity and success overseas, the company appointed Andy Mitchell as managing director of European operations. Most recently, BrightRoll appointed former Facebook vice president of human resources Beth Steinberg as vice president of people to lead talent acquisition and foster development of emerging leaders and managers. With these additions, BrightRoll is well equipped to lead the industry in innovation and growth.
Over the last year, BrightRoll also introduced the industry’s most advanced programmatic buying console. Part of the BrightRoll platform, the console is an intelligent programmatic interface designed to provide buyers of video advertising with an elevated user experience, more efficient workflow and superior buying with optimization features to power successful results. Furthermore, the BrightRoll platform also gives publishers and developers access to one of the industry’s largest video marketplaces to maximize monetization of inventory.
The BrightRoll console has seen significant adoption since its introduction to the market and BrightRoll on-boarded over 100 clients since its launch. Programmatic is the fastest growing and most important segment of the video ad business and BrightRoll continues to invest in technology to make the process of buying digital video easier and smarter than ever before.
In addition, BrightRoll has built a number of strategic relationships over the past year in order to bring advanced solutions to the market and drive the industry forward. Recently, BrightRoll and Google’s DoubleClick expanded their programmatic video relationship allowing buyers on the BrightRoll platform real-time access to Google ad properties. Other recent partnerships include a strategic relationship with Moat to deliver free, MRC-accredited viewability metrics and reporting to all BrightRoll clients at no cost. In addition, BrightRoll partnered with BlueKai and is the first to integrate the company’s third-party mobile data, helping advertisers reach targeted audiences at scale. BrightRoll also announced an agreement with Nielsen and comScore to help advertisers increase the efficacy of their digital video ad campaigns. Through this collaboration, BrightRoll now provides end-to-end campaign workflow on the console through comScore and Nielsen’s third-party measurement data at every stage of the campaign lifecycle.
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Provide a brief (up to 125 words) biography about the leader of this nominated organization:
Tod Sacerdoti, CEO and founder of BrightRoll, is recognized across the advertising, technology, business and entrepreneurial communities as an influential and forward-thinking leader. Under Tod’s direction, the company has evolved from concept into the world’s largest and most trusted video advertising platform for reaching audiences across web, mobile and connected TV. Prior to founding BrightRoll, Tod served as the director of revenue at Plaxo, one of the fastest growing Internet companies in history. He also led business development at Spoke Software, an Internet pioneer in sales and marketing efficiency solutions.
Tod received the Ernst & Young Entrepreneur Of The Year 2013 Award in the Advertising Tech category in Northern California and won the 2013 Stevie Award for Innovator of the Year in Computer Software.