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Blackboard

ABA11 Winner / How to Enter

Company: Blackboard, Washington, D.C.
Company Description: Blackboard is a global leader in enterprise technology and innovative solutions that improve the experience of millions of global learners every day. Blackboard's solutions allow higher education, K-12, professional, corporate, and government organizations to extend teaching and learning online, facilitate campus commerce and security, and communicate more effectively with their communities.
Nomination Category: Video Awards Categories
Nomination Sub Category: Sales: Technology

Nomination Title: SENA and Blackboard: Powering the Future of Columbia

    The date on which this nominated production was first distributed or otherwise made public:

        March 1, 2011

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL for an online version of your production if applicable. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - for example, [http://www.yourwebsite.com/link.html]:

        At Blackboard, our vision is “Everyone Educated.” We know providing access to
educational resources opens doors for societies influencing innovation,
entrepreneurship and tomorrow’s leaders.  A powerful example of this is the
partnership, led by former Columbian President Álvaro Uribe, between Blackboard
and Servicio Nacional de Aprendizaje (SENA), the national learning service of
Columbia, to bring online education to all Columbian citizens.

        http://www.blackboard.com/Videos/SENA-Video.aspx

        The video was created to showcase how Blackboard Learn™ and Blackboard Managed
Hosting were not only able to support 33 million Columbian students, but also
how the two organizations contributed to the Columbian workforce development
initiative and helped change the future of the country.

    List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Blackboard Brand & Creative Services Team
O2 Pictures (Orlando, FL)