Company: ADP, Roseland, NJ
Nomination Submitted by: GrowthMode Marketing
Company Description: For over 70 years, ADP(R) has led the way in defining the future of business solutions. ADP is a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration, and a leader in business outsourcing services, analytics and compliance expertise.
Nomination Category: Achievement Categories
Nomination Sub Category: Achievement in Product Innovation
 Nomination Title: Accountant Connect by ADP®
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated organization's product innovation achievements since the beginning of 2023, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization's history and past performance (up to 200 words):
Total 200 words used.
Accountant Connect℠ is a free online tool for accounting firms that manage ADP® payroll and HR clients. It's a one-stop shop for accountants to provide their clients payroll, tax advisory, HR consulting, business valuation, and talent management services – all in a streamlined dashboard.
ADP surveys revealed that 78% of accountants believe they need to move beyond providing only “traditional” accounting services. Account Connect provides the platform for accountants to offer lateral business services, including tax advisory, compensation benchmarking, and more.
Accountant Connect features include:
· Real-time payroll data: instant access to multi-client payroll data and reporting, ensuring efficiency and accuracy.
· Tax resources and tools like the U.S. Master Tax Guide from Wolters Kluwer offer accountants authoritative resources, aiding in client advisory services.
· Compensation benchmarking - powered by ADP DataCloud - provides competitive payroll insights that help businesses stay ahead in talent acquisition and retention.
· Business valuation tools allow accountants to support clients during investment transactions and/or mergers & acquisitions.
· Seamless integrations with leading accounting software like QuickBooks Online, allowing seamless general ledger imports and exports.
With Accountant Connect, accounting professionals boost efficiency, strengthen service offerings, and position their firms for increased revenue and growth.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2023 that you wish to bring to the judges' attention (up to 250 words):
Total 213 words used.
ADP's Accountant Connect platform has transformed how accounting professionals work, allowing them to seamlessly manage payroll, HR, tax, and financial data while expanding their role as strategic advisors.
A standout achievement is Accountant Connect’s ability to save time and enhance efficiency. By frequently updating and providing seamless integrations with popular accounting software like QuickBooks, the platform helps reduce errors and eliminates hours of manual work. Firms can generate payroll reports, manage multiple clients, and access compensation benchmarks, all within a streamlined dashboard.
Accountant Connect is highly responsive to industry needs, offering advanced tools like compensation benchmarking, "voice of the employee" surveys, and financial planning integrations. These recent additions empower accountants to deliver strategic advisory services such as business valuation and tax advisory, aligning with the 78% of accountants who recognize the need to evolve beyond traditional services.
Accountant Connect’s ongoing commitment to supporting the accounting profession is evident through features like complimentary continuing professional education (CPE) and IRS credit courses. The latest tax news and legislative updates, as well as access to 200+ industry reports, ensures accountants are up-to-date and well-equipped to advise their clients in an increasingly complex business landscape. These achievements position Accountant Connect as a vital tool for accounting firms looking to enhance their service offerings and grow their business.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 248 words used.
ADP’s Accountant Connect stands out as a unique and significant tool in the industry for several reasons:
- The platform integrates payroll, HR, tax, and financial management in one dashboard. This seamless integration allows accountants to expand their role from simple financial management to being strategic advisors. Many competitors, while offering payroll or tax solutions, do not provide this level of comprehensive support tailored specifically to the accounting profession.
- Accountant Connect's features like compensation benchmarking, "voice of the employee" surveys, and financial planning tools like Jirav empower accountants to offer advanced advisory services. This positions ADP ahead of its competitors, where most other platforms focus solely on traditional payroll or tax reporting. Compared to previous years, when accounting platforms were more limited in scope, these innovations have evolved Accountant Connect into a versatile, strategic tool.
- Offering complimentary CPE courses and IRS credit programs through Accountant Connect is unmatched in the industry. This unique focus on ongoing education and staying current with legislative changes sets ADP apart from its competitors, many who do not provide such comprehensive professional development.
- ADP’s focus on automation and error reduction through integrations with popular software like QuickBooks ensures time-saving and enhanced accuracy. While other platforms may offer software integrations, ADP's emphasis on eliminating manual data entry through these tools, along with its proactive industry insights and benchmarking, is unique.
The blend of advanced features, educational support, and integrations places Accountant Connect ahead of its peers and signifies ADP's commitment to evolving the accounting profession.
- Optional: Reference here any attachments of supporting materials throughout this nomination and explain how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 225 words used.
Accountant Connect has made a significant impact in the accounting services industry by allowing firms to expand beyond traditional accounting functions and into strategic advisory roles. In 2024, Accountant Connect was awarded with the following:
· Best in Biz Awards – Most Innovative Version of the Year
· BIG Awards for Business – Technology Product of the Year
· BIG Innovation Award – Platform as Service
· SaaS Awards – Best SaaS Product for Financial Services
· BIG Stratus Awards – Software as Service
· Technology Awards – Best Product Innovation – Finance & Accounting
Feedback from accounting professionals has been overwhelmingly positive, with users praising the platform’s intuitive interface, time-saving functionalities, and real-time access to payroll data.
"Having one dashboard to see all the client information and pull up anything from payroll reporting, the RUN platform; it’s just a lot easier through one dashboard like Accountant Connect." V. Vikram Venkataramani, CPA, CGMA, PFS, CITP, President VVV CPA PC
"Accountant Connect has really helped us to build out our CAS offering, and we now have this full seamless cloud solution for our clients.” Jennifer Brazer, Founder & CEO Complete Controller
The platform’s data-driven features, such as real-time compensation insights and industry reports, have been critical in helping firms provide high-value services. Users have reported enhanced productivity, reduced administrative burdens, and greater client satisfaction.
| Attachments/Videos/Links: |
|---|
|
