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Accenture

ABA11 Winner / How to Enter

Company: Accenture
Company Description: Accenture is a global management consulting, technology services and outsourcing company. Committed to delivering innovation, Accenture collaborates with its clients to help them become high-performance businesses and governments. With more than 152,000 people in 49 countries, the company generated net revenues of US$16.65 billion for the fiscal year ended Aug. 31, 2006.
Nomination Category: Website Awards & Blog Craft & Function Categories
Nomination Sub Category: Best Writing/Content

Nomination Title: Accenture Corporate Website

    When was this site or blog first published?

        The website originally was published in 2001. The redesigned website was
published in January, 2011.

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:

        http://www.accenture.com
Accenture.com is the dynamic online Internet presence of Accenture. The website:

•     Supports our global brand.
•     Provides potential clients the information they seek.
•     Collects business leads.

        To support this, we compose content so that a visitor can scan and comprehend
the information without needing to read each word. We have moved away from long
text to shorter pages with bullet points and tabbed subject headings. We also
have created a series of content templates to enforce our approach to shorter
pages and to help maintain a consistent approach to various types of content
across accenture.com.

    List the appropriate creative and production credits for this entry:

Design: VML Inc.
Development: Accenture