Individual criteria differ by category, but the emphasis is on the overall quality of the entry: the merits of the claims to innovation, integrity, growth, etc. in the entry, relative to the judges' experience and the claims in other entries, as well as the quality of the entry's narrative itself.
Whether you plan to submit your entries online or by mail, request an Entry Kit and review the set of entry forms that it contains so that you can become familiar with the criteria and submission requirements.
