ABA

"Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.” —Richard Branson

Richard Branson is the prominent British business mogul with over 400 companies under the Virgin Group and a net worth of $5.1 billion. His insights on public relations (PR) and advertising come, quite obviously, from a great amount of success and experience.

Merchants offer a variety of ways to pay for their products and services these days, including everything from old favorites like credit cards and checks to newer modes, such as NFC (Near Field Communications)-ready phones and smart watches.

That affords retail customers greater convenience, of course, but it also means more chances for technical issues to arise. This can potentially cause lots of extra headaches for the seller.

A wedding cake is that rare culinary creation that customers remember for years to come. Naturally, bakers pour their hearts into every delicious detail, whether it’s a pattern of elaborate swirls or elegant, sugary flowers.

Then, of course, they have to transport their handiwork to the reception. That’s where things can get scary. Each unexpected stop or dip in the road has the potential to turn a masterpiece into mush.