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Businesses today are busier than ever. As they navigate out of the pandemic, keeping employees on the payroll is not their only challenge. Equipping the current workforce with the right tools and tech so they can do more with less, is critical to maintaining efficient business operations. These pressures unfortunately put companies in the position to make business purchasing decisions outside their core competency.
Verizon Business understands that selecting the right components, such as devices, plans and accessories can be a daunting task for businesses looking to equip their internal and field teams with the right wireless solutions. As a partner of choice, Verizon Business helps their business customers with curated, “personalized” recommendations based on their recent previous purchases. These proposed packages include devices, usage plans and accessories that reduce possible purchase decision confusion, simplifying the overall process. This vastly improves discoverability of frequently purchased devices and removes the plan decision-making steps in the “add-a-line” process. By reducing the number of unnecessary steps, it puts repeat Verizon Business customers in the “fast lane” in their otherwise complex technology purchasing journeys.
These recommendations take a “customer first” approach and propose the best packages for an organization in real time, utilizing a Machine Learning (ML) and Artificial Intelligence (AI) model that reviews the customers previous buying patterns, then applies any applicable promotions they are eligible for automatically as part of the overall recommended package. Today, customers look for flexibility in an ever-changing business world, and that’s just what this recommended package improvement approach provides. The Customer can change the device, device color, device memory size, different accessory styles, etc. and can easily make those adjustments without interruption to their abbreviated buying experience or starting the purchase process over. Any purchases made are automatically incorporated into the model for package presentation going forward, further refining the buying process over time, thus enhancing personalization.
Verizon Business and the customer benefit as this personalized package [REDACTED FOR PUBLICATION] the normal buy flow process, saving the customer time and potential frustration. Not only that, Verizon Business has seen customer take rate of the suggested packages [REDACTED FOR PUBLICATION] self-selected / uncurated devices, plans and accessories [REDACTED FOR PUBLICATION].
Simplifying our customer touch points, reducing their time commitment to order new service and catering to their changing needs over time is an ongoing mission at Verizon Business with this being one of the latest innovations that please customers and simultaneously improve the Verizon bottom line. That’s what we call a timely and genuine Win-Win.
