Company: WillowTree Apps, Charlottesville, VA
Company Description: WillowTree Apps is a leading mobile strategy, design and development company. Named by Inc. magazine for two consecutive years (2013, 2012) as one of the fastest-growing private companies in America, WillowTree Apps is comprised of one of the largest mobile strategy and development teams in the United States – spanning iOS, Android, mobile web applications and back-end/API developers.
Nomination Category: App Categories
Nomination Sub Category: Social

Nomination Title: Mixhibit: Leveraging the Power of Mobile and Social to Help Smirnoff Connect with Younger Consumers

1. The date on which this nominated app was first distributed or otherwise made public:

September 13, 2013

2. Briefly describe this app’s objectives and how it has met those objectives (up to 125 words). Include here the platforms your app supports:

Smirnoff recognizes that its target affluent Millennial audience expects to interact with friends in new and engaging ways across their work and personal lives. Given this marketing reality, Smirnoff and its digital agency, Profero, turned to WillowTree Apps to help develop the Mixhibit app for iPhone & Android.

Available in 25+ global markets, Mixhibit is a collaborative storytelling app that lets users grab content from their own and friends’ social networks to create customized videos (along with personalized soundtracks) that capture their best memories in life, from birthdays to live concert events.

Mixhibit is the ultimate way for Millennials to share and relive their most exciting experiences with friends and family across social media, while promoting Smirnoff in the process.

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List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Tesceline Tabilas, Senior UX Designer - WillowTree Apps
Alex Shafran, iOS Developer - WillowTree Apps
Robert Thompson, iOS Developer - WillowTree Apps
Tom Chen, Manager Business Development - WillowTree Apps
Wanjiru Mwangi, Head International Delivery - Profero