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Weather Trends International

ABA11 Winner / How to Enter

Company: Weather Trends International
Company Description: Weather Trends Intl is the global leader in year-ahead business weather forecasting technology. Clients: Wal-Mart, Target, Kohl's, Sears, AutoZone, Johnson & Johnson, Anheuser-Busch, JP Morgan, Hershey's and a 100 more. Technology generated 100+ million dollar wins. WTI has been featured on ABC 20/20, World News Tonight and Fox with Gen. Schwarzkopf. WTI is a Red Herring 2009 Finalist.
Nomination Category: Website Awards & Blog Categories
Nomination Sub Category: Diversified Services

Nomination Title: Weather Trend Intl's Consumer Web Site

    When was this site or blog first published?

        21 September 2010 3:59:59pm (get it - wt360 launched 1 minute after 3:59pm) on the first day of Fall.

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., []: is powered by Weather Trends International, the company
that Forbes ranked #5 out of thousands as 'America’s Most Promising Company'.
The proprietary year-ahead weather forecasting technology has been in
development for 21 years and yielded $100s of millions in ROI for Fortune 1000
clients all over the world.  WTI has now converted their statistical weather
forecasting model into an easy to use global consumer tool to better plan life’s
important events (vacations, weddings, sporting events, gardening and small
business decisions) – everywhere in the world.   Did you “Google it”, soon it
will be natural to say “did you 360 it” to reduce the risk from Mother Nature.
API feeds of this truly unique content will be on AAA and Better TV reaching 50
million members and 225 million households by May 2011!

    List the appropriate creative and production credits for this entry:

        In-house IT development team led by Matt Alonso, Evan Lowery, Jerl Simpson,
Shelly Guare, Richard Woolley, Michael Ferrari PhD, Bill Kirk CEO, Shurn Group
PR firm and Ogando Partners.