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Vemma Nutrition Company

ABA11 Winner / How to Enter

Company: Vemma Nutrition Company, Scottsdale, AZ
Company Description: Founded in 2004, Vemma Nutrition Company is a trendsetting leader specializing in premium liquid nutrition providing its powerful liquid formula in several unique products, making it easy to get the vitamins, minerals and antioxidants needed to form a solid foundation. Vemma products contain the clinically studied Vemma formula and are distributed in over 50 countries.
Nomination Category: Live Event Awards Categories
Nomination Sub Category: Best Tradeshow or Convention

Nomination Title: Vemma Power of Why Convention

    The date on which this nominated production was presented:

        February 10 - 13, 2011

    Briefly describe the nominated event's communications objectives and how it met those objectives (up to 500 words). After this description, provide URLs to online photographs, video clips, press clippings, etc. that will portray the event for the judges. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, []:

        The central goal of Vemma’s annual Convention is to motivate, train and elevate
success with incredible speakers, new products and tools, and extravagant
recognition. The Vemma Power of Why Convention 2011, held February 10–13 at the
MGM Grand Hotel, was all of this and more!

        Welcome to Why
Everyone has a reason for building a Vemma business, and this “Why” is each
Brand Partner’s greatest motivation. From T-shirts with personalized Whys, to
signing the Why Wall and incorporating their Whys into Success Profiles,
attendees learned the power of Why!

Grand Entry
Founder & CEO BK Boreyko hosted a lavish reception at Las Vegas’s own Studio
54. Vemma branding, decor and footage flashed throughout the venue, sweeping
attendees into the excitement of the Power of Why!

        Fabulous Decor
From interactive floor graphics, to Power of Why branded escalators and
columns, the Verve Chopper, flashing signs, personal Why statements and a Why
Wall signed by all, the Vemma brand infused the setting with contagious energy!

        Custom Videos
Why Videos featuring Brand Partners interviewed on location played at the start
of General Session. Attendees were inspired by “The Power of You. The Power of
Why.” A series of approximately 20 videos capturing top leaders’ family and
friends secretly interviewed about their journeys to success were shown
throughout the event. Other videos featured topics such as branding, a new
charitable foundation, international highlights and a convention recap, which
was presented the last day.

        Keynote Speakers
A powerful lineup of speakers and trainers shared expert advice and
information. Speakers included heart surgeon and award-winning syndicated talk
show host, Dr. Mehmet Oz; Dr. Michael Roizen; The Sleep Doctor™, Michael J.
Breus, Ph.D.; “Mastermind of Potential” Bob Proctor; and publisher and editor
of SUCCESS magazine Darren Hardy.

        Tools and Training
Just-launched Success Profiles for personal websites and the Vemma iPad
application offered enhanced marketing opportunities. Business-building
trainings led by Elite Brand Partners presented proven systems for success!

        Brand YOU Center
This workshop showed best practices for use of social media, how to set up
Success Profiles, and even offered free professional photos for use in social

        Charitable Contributions
A cocktail reception and photo op featuring Doctors Oz and Roizen benefitted
HealthCorps®. Later, a $225,000 check was presented to Dr. Oz — a portion of
the $660,450 Vemma will have donated to HealthCorps by the end of 2011. A
$40,000 check was presented to Children’s Miracle Network Hospitals®,
representing contributions from Brand Partners and Home Office staff.

        Awards and Recognition
Top income-earners were pampered with VIP treatment — from an “orange carpet”
greeting, to spa and golf outings, and special daily gifts — rewarding them
while motivating others to reach for success! A gala dinner and awards ceremony
recognized Brand Partners for rank advancement with onstage acknowledgment and

        Post-Convention Results
Armed with knowledge, motivation, tools and a rock-solid Why, Vemma Brand
Partners left the convention ready to grow their business, resulting in:
A 30% increase in enrollments
Record-breaking March sales
Next year’s convention 30% sold-out onsite

        Event Website:

    List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

MGM Grand Hotel and Casino, Las Vegas, NV
Event Solutions Group, Lindon, UT
DB Productions Inc., Provo, UT