Company: TIBCO Software, Palo Alto, CA
Company Description: TIBCO delivers real-time integration software that connects incompatible IT assets, process management software that orchestrates systems and people, and a range of other software products that enable the real-time processing and presentation of information. 47 of the world's top 100 companies, including giants like Delta Air Lines, FedEx, Merrill Lynch, and Telecom Italia are TIBCO customers.
Nomination Category: Corporate Literature Categories
Nomination Sub Category: Best House Organ - Series
Nomination Title: NOW Magazine
1. The date on which this nominated material was first distributed or otherwise made public:
2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):
NOW Magazine is a quarterly publication created in-house at TIBCO Software
focusing on Technology Leadership, Market Leadership, and Thought Leadership.
Comprised of featurelength articles, analyst reports, exclusive interviews, and
columns, NOW has established TIBCO as a visionary thought leader within the
enterprise software industry by providing unbiased journalism commentary and
interviews about current topics shaping the industry. NOW was launched in
January 2007 and has a readership of 30K, comprised of C-Ievel executives,
system architects, and IT managers. The launch issue was published in 6
languages and reached TIBCO employees, customers, prospects, partners, and
professionals across the globe.
3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Art Director; Kristina Reese, Kenai Design
Creative Director: Roger Strukhoff
Illustrator: Alex Botero, Alex Botero Design, Pomona, NY
Printer: Dome Printing, Sacramento, CA / American Lithographics, Sacramento, CA