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Tesla Motors

ABA11 Winner / How to Enter

Company: Tesla Motors, Palo Alto, CA
Company Description: Palo Alto, Calif.-based Tesla designs and manufactures electric vehicles and EV powertrain components. Tesla has delivered more than 1,300 Roadsters to customers in North America, Europe and Asia. The Tesla Roadster accelerates faster than most sports cars yet produces no emissions.
Nomination Category: Website Awards & Blog Craft & Function Categories
Nomination Sub Category: Best Overall Web Design

Nomination Title:

    When was this site or blog first published?

        The Tesla Motors website redesign was released on July 1, 2010.

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., []:

        The redesign of represents a significant departure from the
site’s previously dark and mysterious look. It represents the company’s new
branding and the change to a light, airy design mirrors the shift towards a
consumer-focused approach as the company scales to mass-market. It provides a
clear framework to demystify, rather than obscure, the benefits of Tesla’s
unprecedented technology. The goal of the site’s simple information architecture
is to invite visitors to quickly identify the content they want to explore. The
site, built on open-source platform Drupal, provides flexibility for future
growth. Link:

    List the appropriate creative and production credits for this entry:

        Odopod collaborated on the Visual Design on the website. All content by Tesla
Motors, Inc.