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Sun Life Financial, Inc.

ABA10 WinnerCompany: Sun Life Financial Inc., Wellesley Hills, MA
Company Description: Sun Life Financial is a leading international financial services organization providing a diverse range of wealth accumulation and protection products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide. Assets under management total $411.2 billion as of December 31,2009.
Nomination Category: Corporate Literature Categories / Publication Awards
Nomination Sub Category: Best Marketing or Sales Brochure or Kit - Print

Nomination Title: One of the Best Kept Secrets of World War II

1. The date on which this nominated material was first distributed or otherwise made public:

January 2010

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words).

The objective was to provide a conversation piece for producers that capitalizes
on Sun Life's important connection with Great Britain and Winston Churchill. We
wanted to create a one-of-a-kind commemorative piece that highlights both Sun
Life's wartime mission with Great Britain and Winston Churchill's endorsement of
insurance.

This was an instant hit with our sales force and we went to reprint within less
than one week of releasing it. Additionally, various business areas requested
the piece so that while originally developed for the U.S., it now sees worldwide
distribution.

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Agency: Sun Life's Internal Creative Services
Creative Director: Roberta Ruel
Designer: Chris DiMarzo
Writer: Dawn McDermott