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Service-now.com

ABA11 Winner / How to Enter

Company: Service-now.com, Solana Beach, CA
Entry Submitted By: Davies Murphy Group
Company Description: Service-now.com has created IT service management (ITSM) software delivered via software-as-a-service (SaaS). Service-now.com pioneered the SaaS model for enterprise IT management, helping IT do more for the business by replacing burdensome and costly legacy IT management software alternatives.
Nomination Category: New Product Awards & Product Management Categories
Nomination Sub Category: New Product or Service of the Year - Computer Software - Software as a Service

Nomination Title: Service-now.com SaaS ITSM Product 2010

    Tell the story about this nominated product or service (up to 500 words). Describe its function, features, benefits, and sales to date. You may include hyperlinks to product photos and data sheets. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

        Service-now.com is an enterprise IT management platform that combines ITIL
process support and Software-as-a-Service (SaaS) delivery to provide flexible,
intuitive and self-managing applications. Customers use the application to
manage service requests, incident, problem, change, and knowledge management.
Service-now.com is also used for IT project and portfolio management, IT cost
management, service catalog and service portfolio, discovery and application
dependency mapping, CMDB, IT asset management and as an application development
platform-as-a-service (PaaS).

        Prior to Service-now.com, the IT service management market was dominated, yet
underserved, by legacy on-premise vendors with often decades-old technology
cobbled together through acquisitions. This approach left customers with
lengthy implementations, rigid and complex applications, expensive (often
impossible) upgrades, exorbitant maintenance fees and poor customer support.
With its SaaS-based delivery, Service-now.com is like Gmail or Facebook for IT,
with service desk and business process workflows that run in Web browsers,
which IT professionals use to track trouble tickets and manage service requests
from the business. Service-now.com pioneered the SaaS model for enterprise IT
management, helping IT do more for the business by replacing burdensome and
costly legacy IT management software alternatives.

        Service-now.com gives IT executives more efficient, automated and cost-
effective means to provide IT service management. The implementation is fast
and simple, requires no maintenance, is less expensive to license and it
doesn’t require on-premise hardware or lots of staff to manage it. And since
Service-now.com runs in a Web browser, delivering the service over the
Internet, it makes it easy to run on new devices like smartphones, iPads,
tablet PCs or anything else with a browser to make IT departments even more
efficient.

        A recent total cost of ownership (TCO) comparison between Service-now.com and
legacy vendors like BMC and HP revealed that deploying Service-now.com can
result in significant savings. In fact, Service-now.com offers cost savings of
up to 75% compared to legacy IT service management tool upgrades and 100% cost
avoidance on infrastructure upgrades. http://www.service-now.com/news-
events/press-releases/cHJlc3M5S3pvd0xsMjAxVk8wSTl4TDRHYg==.

        Service-now.com issues three major releases yearly. Each new rev is
automatically and seamlessly delivered to customers. The latest release was
delivered on Oct. 1, 2010 and introduced platform enhancements and new
applications to help IT organizations reduce tedious tasks through automated IT
operations while promoting more efficient IT service delivery.
http://www.service-now.com/news-events/press-
releases/cHJlc3NNUjBOMkxLMTg4c1RPbzEyTWRuSw== and
http://www.networkworld.com/newsletters/nsm/2010/100410nsm1.html.

        As the creator of SaaS for IT, Service-now.com is one of the fastest-growing
software companies in the world. The incredible market adoption of this new
approach to IT management has resulted in five consecutive years of doubling
revenue and five million end users at hundreds of large business customers in a
variety of industries. Brand names include Citigroup, EMI Music, Fidelity,
Harrods, Kodak, Google, Facebook,, MySpace and Twitter.

        In its most recent fiscal year, the company’s revenue increased by more than
100%, marking the company’s fifth consecutive year of doubling revenue. Service-
now.com is profitable and was faster to $50 million in revenue than SaaS
pioneer Salesforce.com.

    List hyperlinks to any online news stories, press releases, product reviews, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

        Reviews and news:
ReviewCam: Service-now's IT Management In The Cloud
http://www.informationweek.com/news/software/hosted/showArticle.jhtml?articleID=225702763

        Retailers Sold on IT 
http://www.baselinemag.com/c/a/Retail/Retailers-Sold-on-IT-857811/   

        Service-now Adds Automation Lifecycle and Portfolio Management
http://www.networkcomputing.com/data-networking-management/service-now-add-automation-lifecycle-and-portfolio-management.php?type=article

        Service-now.com Fall 2010 release
http://labs.eweek.com/review/review-service-now-com-fall-2010-release-service-now-fall-2010-manages-vmware/

        Getting Some Outside Virtualization Help
http://www.ctoedge.com/content/getting-some-outside-virtualization-help   

        Service-now.com bolsters ITSM SaaS offering
http://www.networkworld.com/newsletters/nsm/2010/100410nsm1.html

        Centrica Switches on Cloud-Based Service Desk from Service-now.com
http://www.tmcnet.com/channels/service-desk-software/articles/110810-centrica-switches-cloud-based-service-desk-from-service.htm   

        Service-now.com Ranks 69 on 2010 Inc. 500 With Three-Year Sales Growth of More
Than 3000 Percent
http://www.service-now.com/news-events/press-releases/cHJlc3NQZ3pYdnNoMTgxVjNXU2pxTnJ2cw ==  

        Service-now.com Introduces SaaS Economics to the IT Management Software Market
http://www.service-now.com/news-events/press-releases/cHJlc3M5S3pvd0xsMjAxVk8wSTl4TDRHYg ==

        Product updates:
Service-now.com Fall 2010 Release Automates IT Operations, Improves IT Service
Delivery
http://www.service-now.com/news-events/press-releases/cHJlc3NJcDFGMmw5MTg4YjZkcFZJSkh3Mw ==

        Service-now.com Spring 2010 Release Includes Six New SaaS Applications for
Modern ITSM
http://www.service-now.com/news-events/press-releases/cHJlc3NNTmh1UjkzMTYxeDR0a1IwcGhZcQ ==

        Service-now.com Spring 2009 Release Simplifies IT Self Service
http://www.service-now.com/news-events/press-releases/cHJlc3NnaXlSWWRPMTAwdmNEWFA3YlVaZw ==

    Provide a brief (up to 100 words) biography about the leader(s) of the team that developed this nominated product or service:

        As the former CTO of Peregrine Systems, Service-now.com founder and CEO Fred
Luddy took the lessons learned from a broken technology model at his former
employer and applied them to a completely new and modern software model.
Prior to founding Service-now.com, Fred was CTO at Peregrine Systems, which
also owned Remedy Corporation. Prior to Peregrine, Fred founded Enterprise
Software Associates (ESA), and worked at Boole and Babbage, and the Amdahl
Corporation. His products are used by thousands of corporations worldwide and
have generated revenue well in excess of one billion dollars.