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Scott Dorsey, ExactTarget

ABA11 Winner / How to Enter

Company: ExactTarget, Indianapolis, IN
Entry Submitted By: Dittoe Public Relations
Company Description: ExactTarget is a leading global provider of email and interactive marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, landing pages and social media.
Nomination Category: Management Awards Categories
Nomination Sub Category: Executive of the Year - Computer Services

Nomination Title: CEO Scott Dorsey leads ExactTarget to its 40th consecutive quarter of growth

    Tell the story about what this nominee achieved since January 1 2010 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

        In 2001, Scott Dorsey, co-founder and CEO of ExactTarget, recognized that as
newer technologies emerge, businesses will always have a need to communicate.
Hence ExactTarget’s mission is to help organizations better connect with their
customers online. By helping great brands such as Best Buy, Microsoft,
CareerBuilder and Groupon, ExactTarget is leading the way to help companies
transition from a “one size fits all” marketing approach to a “one size fits one
approach,” powering personalized communications with millions of customers on a
daily basis through email, text, and social media sites like Facebook and

        Under Dorsey’s direction, ExactTarget has grown to the world’s largest
privately-held marketing technology company in just 10 years. During a year in
which many companies were still rebounding from the down economy, ExactTarget’s
revenue grew by 41% to $134 million. The company achieved its 40th consecutive
quarter of growth and secured new clients and key renewals including Groupon,
Oakley, Toyota, Citigroup and Columbia Sportswear.
In addition, Dorsey led ExactTarget through the acquisition of San Francisco-
based CoTweet, the opening of an Australian office, and the company’s expansion
to nearly 900 employees worldwide.

        In response to the company’s meteoric growth and success, The Wall Street
Journal named ExactTarget one of the top 50 venture capital-backed companies in

        Announced in The Wall Street Journal’s ‘Next Big Thing List’, ExactTarget was
selected from a pool of more than 5,000 U.S.-based companies and ranked based on
the successful track record of its founders, management and investors, the
amount of capital raised in the last three years, and the percentage change in
the company's valuation in the last year.

        Leading the fastest growing marketing SaaS (software as a service) company,
Dorsey has ensured ExactTarget’s record-setting performance by fueling its
continued innovation with investments totaling more than $25 million in research
and development in 2010 – more than two times that of its nearest competitor. By
accelerating investment as a private company in geographic growth and
technology, ExactTarget has far more flexibility and agility to rapidly respond
to the market’s emerging needs for new technology and services.

    List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, []: View/smid/801/ArticleID/358.aspx Quarter-Revenues-Increase-47.aspx

    Provide a brief (up to 100 words) biography about the nominee:

        Scott Dorsey, CEO of ExactTarget is responsible for the overall leadership and
direction of the company. Since he co-founded ExactTarget in 2000, it has grown
to over 850 employees serving thousands of organizations worldwide.

        Scott has received numerous awards for his business and civic leadership,
including Ernst & Young Entrepreneur of the Year, BtoB Magazine's Who's Who List
(2007, 2008, 2009, 2010), Indianapolis Business Journal's "Forty Under 40," and
Junior Achievement KPMG's "Best and Brightest" awards.

        Scott earned his undergraduate Marketing degree from Indiana University and MBA
from the Kellogg Graduate School of Management at Northwestern University.