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One Eighty

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Company: One Eighty, Seattle, WA
Company Description: One Eighty is a privately-held company located in Seattle, Washington. Chairman and CEO, Dan Madsen has developed a combination of people, platform and pipeline focused on changing the way business is done. His drive is to make One Eighty not only a great company to work with, but also a great company to work for. For more information, please visit www.oneeightytwist.com.
Nomination Category: Advertising Categories
Nomination Sub Category: Real Estate - Single Ad

Nomination Title: The Bellettini's "Healthy and Vibrant" Ad

The date on which the media element(s) in this entry was first run, aired, or otherwise made public in the U.S.A.:

January 15th, 2008

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

With The Bellettini, we are setting a new standard for Luxury Retirement Living. 

Our tagline reads, “Where Anticipation and Luxury Do The Tango.”  And we are
serious about that.  In all aspects of this community, our employees seek to
anticipate the wants and needs of each resident.

With this ad, we wanted to let prospective residents know that this philosophy
applies to all of the services at our community, especially our Wellness services.

Our Wellness program helps The Bellettini stand apart from the competition.  It
is definitely a point of differentiation.  This ad increased our average monthly
inquiries by 25%.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Agency:  Stafford Creative - Edmonds, WA
Art Director:  Sid Stafford
Creative Director:  Sid Stafford